Senior Product Growth Manager, Adoption

Description

Amenitiz's product surface is expanding faster than ever: new capabilities, new product lines, new AI-powered experiences. But value created is only half the story. Value realized is what grows hotels and grows us.

You'll own that second half. You'll make sure every release gets adopted, every feature becomes a habit, and every launch has measurable customer impact. Just as important, you'll make adoption visible, so when a launch stalls, we know exactly where and why.

This is not a demand generation or lead acquisition role: no MQLs, no pipeline, no paid campaigns, no brand work. It's also not a launch comms role. If your instinct when adoption is low is to send a better email, this isn't your role. If it's to open the funnel, find where users drop off, and fix what's in their way, it very much is.

You'll be the senior voice on product adoption at Amenitiz, reporting directly to the Chief Product Officer and sitting inside the Product organization. We're an AI-first company and expect you to work like one: you scale through automation, and headcount comes later. Agents, workflows, and automated pipelines are your team members too.

Your missions

Define adoption before we ship . Work with Product and Engineering to set the activation event, the tracking plan and the readiness criteria for every Tier 1 launch. Nothing ships without us knowing what "adopted" means and how we'll see it.

Diagnose where adoption breaks . When a launch stalls, dig into the funnel yourself in Amplitude or SQL, find the drop-off, and work out why. Then fix the real blocker, whether that's the product path, where a feature lives, or the workflow around it. Don't default to another round of comms.

Own adoption outcomes for Tier 1 launches . Set targets with Product leadership and answer for them. Shape positioning, the first-touch experience and activation flows so hoteliers reach value fast.

Build, don't just brief . When you spot friction, prototype the fix: a reworked onboarding flow, an in-app guide, an automated nudge, or a better internal tool.

Automate everything below Tier 1 . Build release communication pipelines with n8n, Claude and scheduled agent workflows that turn shipped features into customer-facing comms with minimal human touch.

Understand complex features without a chaperone . Read the spec, ask Engineering the right questions, and explain complicated capabilities in language a busy hotelier gets in thirty seconds.

Enable customer-facing teams . Give Sales, Care, Onboarding, Account Management and Marketing short Launch Briefs: what shipped, why it matters, what to say, and what to watch for.

How we'll measure success

You'll own a small set of numbers and be accountable for them:

Activation rate per Tier 1 launch, against the target agreed before shipping

Time to activation: how quickly customers reach first real value

Drop-off by funnel step, tracked and visible for every Tier 1 launch

Feature adoption rate over time, not just at launch

Care contact rate per release, with the goal of launches that land without Care spikes

In your first months, success also means building the visibility we lack today: clear activation definitions and tracking in place for our key launches.

Responsibilities

• Amenitiz's product surface is expanding faster than ever: new capabilities, new product lines, new AI-powered experiences. But value created is only half the story. Value realized is what grows hotels and grows us.
• You'll own that second half. You'll make sure every release gets adopted, every feature becomes a habit, and every launch has measurable customer impact. Just as important, you'll make adoption visible, so when a launch stalls, we know exactly where and why.
• This is not a demand generation or lead acquisition role: no MQLs, no pipeline, no paid campaigns, no brand work. It's also not a launch comms role. If your instinct when adoption is low is to send a better email, this isn't your role. If it's to open the funnel, find where users drop off, and fix what's in their way, it very much is.
• You'll be the senior voice on product adoption at Amenitiz, reporting directly to the Chief Product Officer and sitting inside the Product organization. We're an AI-first company and expect you to work like one: you scale through automation, and headcount comes later. Agents, workflows, and automated pipelines are your team members too.
• Your missions
• Define adoption before we ship . Work with Product and Engineering to set the activation event, the tracking plan and the readiness criteria for every Tier 1 launch. Nothing ships without us knowing what "adopted" means and how we'll see it.
• Diagnose where adoption breaks . When a launch stalls, dig into the funnel yourself in Amplitude or SQL, find the drop-off, and work out why. Then fix the real blocker, whether that's the product path, where a feature lives, or the workflow around it. Don't default to another round of comms.
• Own adoption outcomes for Tier 1 launches . Set targets with Product leadership and answer for them. Shape positioning, the first-touch experience and activation flows so hoteliers reach value fast.
• Build, don't just brief . When you spot friction, prototype the fix: a reworked onboarding flow, an in-app guide, an automated nudge, or a better internal tool.
• Automate everything below Tier 1 . Build release communication pipelines with n8n, Claude and scheduled agent workflows that turn shipped features into customer-facing comms with minimal human touch.
• Understand complex features without a chaperone . Read the spec, ask Engineering the right questions, and explain complicated capabilities in language a busy hotelier gets in thirty seconds.
• Enable customer-facing teams . Give Sales, Care, Onboarding, Account Management and Marketing short Launch Briefs: what shipped, why it matters, what to say, and what to watch for.
• How we'll measure success
• You'll own a small set of numbers and be accountable for them:
• Activation rate per Tier 1 launch, against the target agreed before shipping
• Time to activation: how quickly customers reach first real value
• Drop-off by funnel step, tracked and visible for every Tier 1 launch
• Feature adoption rate over time, not just at launch
• Care contact rate per release, with the goal of launches that land without Care spikes
• In your first months, success also means building the visibility we lack today: clear activation definitions and tracking in place for our key launches.

Requirements

• 5+ years in product marketing, growth, or product roles focused on adoption and activation in B2B SaaS. This is a senior individual contributor role, not a people management position.
• A track record of diagnosing low adoption through data and fixing it through product or workflow changes, not only messaging. You can walk us through a launch that underperformed and exactly how you found out why.
• Hands-on with product analytics. You can define events with Engineering, and pull and analyse product data yourself in SQL and a tool like Amplitude, Mixpanel or Looker, without waiting on a data team.
• Comfortable owning a number, such as activation, feature adoption or retention, and being held accountable to it.
• A builder's mindset: you already use automation and AI tools (n8n, Zapier, Claude or similar) to get more done without more people.
• Able to turn complex features into clear, simple language for customers and internal teams.
• Highly collaborative, with a track record of working closely with Product, Engineering and customer-facing teams.
• Experience in hospitality tech or vertical SaaS is a plus.
• Fluent English required. Spanish, French, Italian or Portuguese are a strong plus, given our multi-market presence.
• Our offer
• Competitive salary
• Stock options with a progressive vesting schedule
• Comprehensive health insurance
• 25 days of holidays from day one, rising to 28 after your first year and 30 after two years
• €10 a day for lunch through our virtual canteen, Kombo, every day you work from the office
• Flexible benefits: save on meals, childcare, transportation, and training with our tailored remuneration options
• On-demand salary access, with no need to wait until the end of the month
• Any book, purchased for you, plus access to a shared team library
• An international team of 35+ nationalities based in one of Europe's leading tech hubs
• LI-TI1