Senior PPC Executive

Description

Agency:

McCann

Job Function:

Media

Job Subfunction:

Media Planning and Buying

McCann Manchester is officially the UK’s most awarded agency for marketing effectiveness: empowering challenger brands to realise their full growth potential.

We accelerate growth by helping brands to shine brighter in the lives of consumers: focusing on pioneering methods to integrate brand experience design and activation to deliver competitive advantage with distinction.

We operate as part of the wider McCann Manchester team and are home to the best talent across: data and analytics, integrated marketing strategy, paid search, digital PR and content, customer experience design, TV, radio, display and social media planning and buying.

The Part You’ll Play…

We're looking for a Senior PPC Executive to join our Media team at McCann Manchester. Working closely with our PPC managers and team, you'll play a key role in delivering our media offering to new and existing clients, helping their businesses grow through smart, insight-led paid search strategy.

You'll be part of a structured, highly creative media team providing PPC solutions that truly move the needle for our clients. You'll build strong relationships with client contacts and platform partners, collaborate across the wider agency, and take ownership of delivering successful PPC plans that keep accounts running smoothly and profitably.

Responsibilities

• Stay ahead of the paid search landscape - platform updates, new ad formats and automation capabilities - to champion best-in-class PPC.
• Campaign builds and optimisations in platform
• Identify client business problems that PPC can solve and lead comprehensive PPC audits for existing accounts and new business pitches.
• Build strong client relationships, tracking business and sector changes that impact PPC strategy and performance.
• Lead the development of PPC campaign strategies, grounded in audience insight and business objectives, that integrate with the wider media plan.
• Act as the planning bridge between overall media strategy and PPC activation.
• Lead conversations with platform partners and provide informed points of view on PPC campaign decisions.
• Manage PPC campaign budgets, ensuring efficient allocation, adherence to spend targets and accurate billing.
• Demonstrate expert use of core PPC platforms (e.g. Google Ads and Microsoft Ads)
• Support the PPC team across all phases of strategy development, from brief to ongoing optimisation.
• Build relationships across the wider McCann network (Client Leadership, Marketing Science, SEO) to set PPC up for success.
• Required Skills and Experience:
• Expert knowledge of major PPC platforms (e.g. Google Ads and Microsoft Ads).
• Experience in building and managing PPC campaigns
• Strong analytical and problem-solving skills for campaign performance.
• Excellent communication and presentation skills, able to explain PPC concepts and results clearly.
• Proficient with Microsoft Office Suite (Excel, PowerPoint, Word) and Google trends.
• Proven experience managing client relationships and PPC campaign delivery.
• As Senior PPC Executive You’ll Have Access To…
• A competitive financial and benefits package and a culture ideally suited to those who enjoy pursuing personal career development.
• Flexible hours (core hours 10am - 4pm, hybrid working)
• 25 days holiday, Christmas shutdown, birthdays off, 3 additional collective wellness shutdown days
• Options to buy additional holiday
• Competitive pension scheme
• Free access to mental health support and life coaching
• McCann is proud to be a Disability Confident employer and will guarantee an interview to any disabled candidate who meets the minimum criteria for this role . P lease do let us know when you apply if you are eligible (via email to laura.hewes@mccann.com ), along with any adjustments you may need to the recruitment process to enable you to perform at your best.
• &xa;&xa;
• Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.