Senior Manager, Paid Media

Description

Agency:

Weber Shandwick

Job Function:

Media

Job Subfunction:

Media Planning and Buying

The Company

Resolute is a data driven media and measurement agency. Resolute has deep expertise in paid media, website analytics, search engine marketing, and performance marketing. Its data-first approach to audience intelligence, customer acquisition and brand engagement has delivered sophisticated paid media solutions for some of the world's leading companies and brands. Resolute is a separate agency within The Weber Shandwick Collective (TWSC), a leading global communications and engagement group in 77 cities across 31 countries, with a network extending to 129 cities in 81 countries. The collective’s diverse team of strategists, analysts, and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick is part of the Omnicom PR group (NYSE: OMC).

Roles and Responsibilities

The Senior Manager, Paid Media, is responsible for overseeing and executing day-to-day paid media planning & buying and client service activities associated with assigned accounts. You would collaborate with clients and internal agency stakeholders in a fast-paced, results-oriented environment, while maintaining and growing successful client relationships.

Media Planning and Buying:

Reviews media brief and sets planning process in motion

Creates Request for Proposal (RFP) and develops consideration list of appropriate publishers or vendors

Reviews partner proposals and filters/compiles most compelling proposals

Negotiates rates and added value with selected partners

Selects appropriate social platforms and campaign objectives based on client goals

Develops target segments to leverage based on client feedback

Develops paid media plans and presentation materials for client review and adapts/finalizes based on feedback

Ensures digital media tracking, audience building, creative trafficking, and billing is setup prior to campaign launch

Works with Creative team (within agency and/or client) on ad development to ensure creative is delivered to spec and supports media strategy

Works directly in Google Campaign Manager and/or other ad serving and reporting platforms, training junior members when needed.

Works directly in social platforms to execute, manage, and optimize campaigns.

When applicable, executes self-serve programmatic campaigns through self-serve partner DSPs.

Leads development of campaign reporting activities based on agreed upon cadence

Draws critical analysis from data and makes specific recommendations to optimize and improve campaign performance

Manages campaign execution from start to finish across all media channels

External Relationship Management:

Maintains and grows successful client relationships

Acts as a point of contact for designated clients and is responsive to all client requests and inquiries

Participates in client meetings and presentations

Stays up to date on digital paid media landscape to learn about relevant offerings, new products, and trends

Requirements

• Bachelor's Degree and 5-8 years of experience planning and buying paid media campaigns
• Experience planning and buying across online and offline media channels
• Strong interpersonal and communication skills to develop and maintain collaborative relationships with client and Resolute team leads, Finance, and outside vendors. Can demonstrate small group presentation skills.
• Excellent analytical skills and understanding of KPI’s and attribution
• Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers
• Experience working with media management tools (e.g. Mediaocean)
• Experience executing campaigns directly within social media Ads Managers, including Meta, LinkedIn, and TikTok
• Google Analytics Certification is a plus
• &xa;&xa;

Conditions

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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