Senior Manager, Marketing Operations

Description

We are seeking a forward-thinking Senior Manager, Marketing Operations to lead the strategic evolution of Talkiatry's communication platform and data infrastructure, and to manage Dev & Deployment operations responsible for building and shipping. You will play a pivotal role in building intelligent, scalable systems that ensure patients receive personalized, timely, and impactful communications across every step of their healthcare journey.

You will operate with a high degree of autonomy, owning the marketing operations ecosystem end-to-end, from automation workflows and data architecture to advanced experimentation and reporting, while directly managing the people, process, and tech used to deploy that work. Within Lifecycle Marketing, you'll partner closely with Marketing Technology, Growth, Product, Data, and Engineering to power campaigns, journeys, and automations that are precise, personalized, and results-driven, all in direct alignment with Lifecycle Marketing's and the broader company's OKRs and KPIs.

About Talkiatry:

Talkiatry is transforming mental health care by making high-quality psychiatry more accessible, human, and sustainable for both patients and clinicians. Co-founded by a patient and a triple-board-certified psychiatrist, we were built to solve one of healthcare’s most urgent challenges: millions of people struggle to access mental health care, while clinicians face growing administrative burden and burnout. Through our technology-powered, in-network platform, we’re changing that, creating a better experience for patients and empowering clinicians to focus on delivering exceptional care.

Today, Talkiatry is the largest dedicated psychiatry practice in the U.S., with 750+ psychiatrists, 250+ therapists, and more than two million patient visits delivered nationwide. At our scale, every innovation has real impact. Every workflow we improve, every technology solution we build, and every patient experience we redesign helps thousands of clinicians provide better care to hundreds of thousands of patients. We’re not just growing quickly — we’re redefining how behavioral healthcare is delivered in America.

Joining Talkiatry means joining a mission-driven team that is solving complex problems at scale, driving meaningful change in healthcare, and building the future of mental health care with compassion, innovation, and purpose.

Responsibilities

• Team Leadership & Management
• Build and Develop the Dev & Deployment team, setting priorities, reviewing build quality, and growing technical capabilities across direct reports and contractors.
• Own resourcing and workload planning across template/campaign builds, journey development, and infrastructure work, aligned to Lifecycle Marketing's OKRs.
• Capabilities & Infrastructure
• Build scalable, reusable infrastructure with Marketing Technology, Product, Data, and Engineering to reduce ad hoc builds and integrate AI across the patient lifecycle.
• Document processes, maintain performance dashboards, and ensure workflows and data integrations meet HIPAA and other regulatory requirements.
• Campaign Operations & Platform Ownership
• Own campaign operations end-to-end, covering deliverability, resourcing, timelines, QA, and stakeholder communication across email, SMS, and push.
• Serve as the internal platform expert on Iterable and supporting tools (Mailgun, Twilio), troubleshooting operational issues for internal teams.
• Experimentation & AI
• Design and run experimentation frameworks, including AI-powered A/B and multivariate testing, to improve engagement, retention, and conversion.
• Evaluate emergent AI tools and bring new channels and contextual personalization into the patient journey, grounded in behavioral data.

Requirements

• Bachelor's degree in Marketing, Business, Computer Science, Analytics, or equivalent relevant experience.
• 7 to 10 years owning a marketing automation platform as a technical operator, not just a campaign builder, managing the platform's technical backbone (data feeds, API integrations, event schemas, content/template infrastructure) and any technical staff or contractors.
• Iterable proficiency strongly preferred, including hands-on experience with workflows, catalogs, webhooks, API-based sends, and real-time event-driven triggers; experience with comparable customer engagement platforms (Braze, HubSpot, Customer.io , Marketo) considered.
• Strong SQL skills and hands-on experience with data warehouses (Snowflake or similar), CDPs, CRM systems, and real-time event tracking/streaming pipelines (e.g., Segment), able to write and troubleshoot queries independently, not just read dashboards.
• Solutions architecture experience: designing how marketing systems connect to product, data engineering, and clinical/operational systems: trigger logic, suppression rules, schema design, event instrumentation, and real-time decisioning in direct partnership with Data Engineering and Product.
• Comfort operating in a regulated, healthcare environment, with HIPAA familiarity strongly preferred, including how compliance shapes data handling, integrations, and communication workflows.
• Working knowledge of applying AI/ML models in lifecycle marketing (send-time optimization, content personalization, predictive segmentation), with enough technical depth to evaluate vendor claims and integration requirements rather than just use the outputs.
• Why Talkiatry:
• Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health care
• Collaborative environment: be part of building something from the ground up at a fast-paced startup
• Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!
• Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands
• It all comes back to care: we’re a mental health company, and we put our team’s well-being first
• Talkiatry participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please visit the following: EVerify Participation & IER Right to Work .
• At Talkiatry, we are an equal opportunity employer committed to a diverse, inclusive, and equitable workplace and candidate experience. We strive to create an environment where everyone has a sense of belonging and purpose, and where we learn from the unique experiences of those around us.
• We encourage all qualified candidates to apply regardless of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.