Senior Manager, Digital Media (SEO, AEO, Affiliate)

Description

The company is the company Business, and this role sits in its Growth Marketing team, which builds the B2B commerce experience for organizations that buy for their operations.

The team covers customer insights, product, technology, analytics and content strategy, and works across channels including AI-enhanced search. It runs on test-and-learn and cross-functional collaboration, aiming for scalable solutions that move customer and business results.

This senior manager role covers traditional search, AI-powered discovery and affiliate marketing. You will own technical SEO roadmaps, AEO experiments, affiliate growth, performance measurement and optimization across a complex ecommerce setup, working with Product, Engineering, Analytics, Content, Marketing and Merchandising. The ideal person has deep technical skill, analytical depth, strong influence across teams, experience managing agencies and vendors, and the ability to explain business impact to senior stakeholders.

Responsibilities

• Set the AEO and technical SEO strategy for the company Business across traditional and AI-driven search.
• Run experiments that raise discoverability and qualified traffic.
• Work with Product, Engineering, Analytics, Content and Merchandising to ship scalable solutions.
• Spot technical opportunities, write the business and technical requirements, and guide delivery.
• Set KPIs and measurement frameworks, and report results that show business impact.
• Direct agency and vendor partners so their work meets a high quality bar.
• Brief senior leadership on insights, progress and recommendations.
• Track changes in search behavior, technology and platforms to find new growth areas.
• Own the AEO, technical SEO and affiliate marketing strategy for the company Business.
• Build roadmaps and rank initiatives that lift search visibility, qualified traffic and customer acquisition.
• Lead technical audits, experiments and performance work across traditional and AI-powered search.
• Turn insights into clear business and technical requirements.

Requirements

• Minimum: a Bachelor's degree in Marketing, Business Administration or a related field, plus 3 years' experience in Marketing, Business Administration or a related field.
• Or, as an alternative: 6 years' experience in Marketing, Business Administration or a related field.
• Preferred: digital marketing experience, such as affiliate marketing or display advertising.
• Preferred: experience leading a cross-functional team.
• Preferred: a Master's degree in Business Administration.

Conditions

Based in Sunnyvale, California, US, with a salary range of $117,000.00 - $234,000.00 a year.

Based in Bentonville, Arkansas, US, with a salary range of $90,000.00 - $180,000.00 a year.

Pay includes annual or quarterly performance bonuses.

Some roles may also include stock.

Primary work location: 809 11th Ave, Sunnyvale, CA 94089-4731, United States of America.

The company is committed to a drug-free workplace with a zero-tolerance policy on illegal drugs and alcohol on the job.

Eligibility for some benefits depends on job classification and length of employment, and plan terms may change.

Benefits

• Competitive pay, performance bonuses, and wellbeing benefits.
• Health coverage: medical, vision and dental.
• Financial benefits: 401(k), stock purchase and company-paid life insurance.
• Paid time off: PTO including sick leave, parental leave, family care leave, bereavement, jury duty and voting.
• Also covered: short-term and long-term disability, company discounts, Military Leave Pay, and adoption and surrogacy expense reimbursement.
• PTO and/or PPTO for vacation, sick leave, holidays or other uses, with the amount set by job classification and length of employment, meeting or exceeding paid sick leave laws where they apply.
• Live Better U: a company-paid education program for full-time and part-time associates in the company and Sam's Club facilities, covering high school completion through bachelor's degrees, English Language Learning and short certificates, with tuition, books and fees fully paid.