Senior Digital Marketing Strategist

Description

The company is the command center for fraud prevention and AML compliance, helping thousands of companies worldwide stop fraud, reduce risk and protect revenue. Powered by 900+ real-time, first-party data signals, the company enriches customer profiles, flags suspicious behavior and streamlines compliance workflows - all from one place. The company provides richer data, more flexible and transparent analysis, and faster time to value than any other provider on the market. We’ve helped companies reduce fraud by 95% and achieve 32x ROI, and we’re growing fast, thanks to our partnerships with some of the world’s most ambitious digital brands like Revolut, Wise, and Bilt.

As we scale digital, we’re adding a key player at the center of the team: someone who wears many hats, pivots between projects without losing momentum, and thrives juggling competing priorities. You’ll work hands-on with the team, our agency partners, and the broader marketing organization. AI is a force multiplier here, but this role calls for a high-agency, roll-up-your-sleeves operator who brings their own judgment and drive.

Responsibilities

• Plan and execute paid media programs including search, LinkedIn, and programmatic/display within budgets and priorities set by the VP of Digital, partnering with agencies on execution and performance
• Build and own the reporting infrastructure for digital and content performance, running standing forums (e.g., a quarterly content performance review) end-to-end and assembling the analysis for higher-level updates the VP will build out and present
• Partner with the VP of Digital to manage the marketing funnel, from paid and organic acquisition through CRM nurture, identifying friction points and conversion opportunities at each stage
• Partner closely with the web/CRO team (fellow members of the digital org) to surface performance insights that inform their testing roadmap, without owning the tests themselves
• Support ABM and customer marketing initiatives in partnership with the teams that own those motions
• Act as a strategic thought partner to the VP of Digital and Head of Web Strategy in shaping overall digital and web strategy
• Field ad hoc and recurring performance questions from across the marketing org, translating raw data into clear, actionable insight
• What You'll Bring
• Hands-on expertise in paid search (Google Ads) and LinkedIn advertising; familiarity with programmatic or other paid channels is a strong plus
• Strong command of marketing analytics tools and CRM platforms (HubSpot preferred, but experience with any major CRM is welcome)
• Solid understanding of the full marketing funnel, from acquisition through nurture to sales handoff
• A "T-shaped" skill set; deep in paid media, but conversant enough across web/CRO, content performance, and CRM/lifecycle to move fluidly between them and collaborate effectively with specialists in each
• Experience managing day-to-day agency execution, with the judgment to flag issues and opportunities up rather than make budget calls independently
• Comfort managing multi-region campaigns run centrally in English, without needing localization experience
• A track record of turning data into a clear narrative for non-technical stakeholders and executives
• Comfort operating with a high degree of autonomy, picking up and running with projects that a leader has already framed