Senior Acquisition Product Manager

Description

We are looking for a Senior Product Manager to lead our on-site acquisition funnels within our Monetization team. You will own the acquisition roadmap and its core business metrics — Billings Per Session (BPS) and Conversion Rate (CR) — designing, building, and revamping the funnels that convert website visitors into paid subscribers.

You will work alongside dedicated Technical Product Managers, CRO managers, Data analysts, UX researchers, and Lifecycle specialists — each owning a piece of the acquisition ecosystem while you drive the overarching strategy and roadmap.

If you want to:

Identify, research, and build new acquisition funnels tailored to specific marketing channels, user intents, or secondary product use-cases;

Validate new business cases from zero-to-one (e.g., Free Trial model) and revamp underperforming funnels;

Translate winning Proof-of-Concept experiments into scalable, permanent product experiences with clear requirements;

Design drop-off recovery and retargeting strategies (email capture, exit-intent) in partnership with Lifecycle/CRM teams;

Own and orchestrate the unified Acquisition Roadmap, integrating initiatives from Payments PMs, Activation PMs, and CRO managers;

Collaborate with Performance Marketing and User Acquisition teams to ensure message-match from ad creatives through the full funnel;

Partner with Technical Product Managers to ensure smooth execution of strategic vision across Checkout, Pricing, and other key pages;

Monitor competitor acquisition, onboarding, and monetization strategies to inform acquisition product direction.

And you can check off:

Proven Product Management experience focused on Growth, Acquisition, or Monetization in a mature B2C SaaS environment;

Proven track record of owning acquisition or conversion metrics and delivering measurable improvements;

Strong fluency in product analytics, A/B testing frameworks, and data-driven decision-making;

Experience working in matrixed organisations, leading through influence across multiple domain owners;

Understanding of paid media mechanics and user acquisition economics (CAC, LTV, ROAS, CTR);

Ability to operate at both strategic (12-month roadmap) and tactical (detailed requirements, PoC-to-product) levels.

Bonus points if you:

Background in behavioural economics, digital consumer psychology, or UX research;

Experience introducing or optimising Free Trial or freemium models;

Familiarity with CRM/lifecycle marketing tools and retargeting strategies;

Prior experience partnering directly with Performance Marketing teams on funnel-level attribution.

Here’s the deal:

Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;

Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts and a physical coach to health insurance and regular mental health checks;

Tools of your choice: choose the technical equipment and tools you need to do your best work;

Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;

Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;

More days off: additional vacation days depending on your tenure;

Premium Surfshark accounts: for you, your family, and friends;

Gross salary: 4500-6500 Eur/month. Although it may vary depending on your skills and experience.