SEM Specialist

Description

The SEM Specialist plays a key role in executing and optimizing paid search programs for pharmaceutical and healthcare clients. This role is responsible for managing campaign performance, budgets, and optimization initiatives across multiple accounts while working closely with Media Planning and Analytics partners. The position requires strong hands-on experience in paid search platforms and a data-driven approach to performance improvement. The SEM Specialist contributes to both day-to-day execution and client-ready insights that inform strategic decisions.

Responsibilities

• Manage and optimize paid search campaigns in Google Ads and Microsoft Advertising across assigned brand portfolios
• Monitor budgets, pacing, and performance to support investment decisions for internal teams and client partners
• Analyze search performance using Excel and platforms reporting to identify risks, opportunities, and next steps
• Optimize within Search Ads 360 and evaluate tracking, QA, and measurement needs with cross-functional partners
• Prepare performance insights and operational updates for Media Planning, Analytics, and other internal stakeholders

Requirements

• Required:
• 1–3 years of hands-on paid search experience in an agency environment with direct platform activation
• Exposure to Google Analytics with ability to translate traffic and conversion data into channel learnings
• Experience using campaign management tools such as Google Ads Editor or Microsoft Advertising Desktop
• Ability to analyze and interpret data using Excel (formulas, pivot tables, data manipulation) to produce actionable insights
• Experience collaborating with cross-functional partners and communicating performance insights to internal or client stakeholders
• Desired:
• Comfort and enthusiasm for using AI as a regular part of how work gets done
• Experience supporting paid media within regulated industries such as healthcare, pharmaceutical, or financial services
• Exposure to budget management and pacing across multiple campaigns or accounts
• Experience contributing to client-facing reports, insights decks, or performance readouts
• Interest in mentoring junior team members or supporting knowledge sharing within a media team
• Additional Information
• This posting is for an existing vacancy at Klick. The base salary range for this position is between CAD $60,000 - $68,000. The final amount offered will be determined based on several factors such as a candidate’s work location, their unique skill set, education, and prior work experience.
• LI-Hybrid LI-JP1
• Our Commitment to Inclusion
• Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of color, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities. We're also committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please contact us at careers@klick.com and we will work with you to meet your accessibility needs and ensure you have a positive experience.
• Klick uses an AI-powered tool as part of an automated process to support our hiring process by analyzing your experience, skills, and qualifications to help identify alignment with role requirements. Please note that the tool does not make final decisions or automatically disqualify candidates. Hiring decisions are made by our team, with thoughtful human judgment and oversight. We are committed to fair and transparent hiring practices and have implemented safeguards to help mitigate bias and support compliance with applicable laws. If you have questions, accessibility needs, or concerns about the use of this tool, please contact us.
• Company Description
• The Klick Group —comprising Klick Health (including Oxford PharmaGenesis, Klick Katalyst, and btwelve), Klick Media, Klick Applied Sciences (including Klick Labs), and Klick Consulting—is an ecosystem dedicated help life sciences brands achieve their full potential through best-in-class marketing and advertising, media, medical affairs and communications, market access, real-world evidence, and technology and analytics consulting — powered by 500+ in-house medical experts and award-winning data science and AI capabilities. Founded in 1997, we have offices in Toronto, New York, Oxford, London, Cambridge, Cardiff, Melbourne, Philadelphia, Saratoga Springs, São Paulo, and Singapore. One of the most-awarded health agencies on the planet, Klick recently made history as Cannes Lions Healthcare Agency of the Year, Healthcare Network of the Year, and Independent Agency of the Year – Health . Klick is also consistently recognized for its people-first culture, including Great Place to Work, Best Workplace for Women, Best Workplace for Inclusion, Most Admired Corporate Culture, and a FORTUNE Best Workplace in Advertising.
• About our Media Craft
• The Media Craft is a full-service media team responsible for media strategy, planning, buying, and measurement for healthcare brands. The team focuses on driving return on media investment through data-driven decision-making and continuous optimization. Media partners closely with Analytics, Strategy, and Client teams to connect brands with patients and healthcare professionals in complex, regulated environments. Their work turns performance data into actionable insight and measurable impact.