Product Marketing Lead

Description

We are looking for a Product Marketing Lead to take ownership of the Product Marketing function at ChannelEngine This is a senior individual contributor role: it plays a key part in shaping how we position our platform, bring new products and features to market, and turn sophisticated capabilities into clear, compelling stories.

What will you do as Product Marketing Lead?

In this position, you’ll own and evolve ChannelEngine’s positioning, messaging, and value propositions across products, industries, and use cases. You’ll turn technical capabilities into clear, compelling stories for both business and technical audiences.

Your role will be to lead go-to-market strategies for new products, features, and strategic initiatives: this includes positioning, launch planning, enablement, and adoption. Through research, sales feedback, and ongoing market monitoring, you’ll build a strong understanding of our customers, buyers, market, and competitors. You’ll turn customer, market, and competitor insights into clear recommendations for product strategy, messaging, campaigns, and business priorities.

Key focus areas include building scalable Product Marketing frameworks and workflows, and using AI and automation to improve quality, speed, and consistency.

Collaboration is key: you’ll partner with the Enablement Lead to create the product narratives and content that support Sales and Customer Success, while also connecting Product, Marketing, Sales, and Customer Success around shared customer needs and go-to-market priorities.

Requirements

• What makes you the ideal Product Marketing Lead?
• 5+ years of Product Marketing experience in B2B software or SaaS, with a proven track record of launching products and features and demonstrating their business impact,
• Deep expertise in positioning, messaging, value propositions, and go-to-market strategy - with the writing and storytelling skills to make technical products clear, relevant, and differentiated for any audience,
• A strategic thinker who is equally hands-on, able to lead cross-functional projects from strategy through to execution and link every initiative to customer value, growth, and company goals,
• A confident presenter and skilled stakeholder manager, with the credibility to align different teams and senior leaders around a shared direction,
• Proficiency in using AI and automation to scale Product Marketing work - building reusable messaging frameworks, research workflows, and systems that raise quality, consistency, and speed,
• Excellent written and verbal communication in English,
• Currently residing within commuting distance of Leiden.
• Familiarity with e-commerce / online marketplaces.
• Why you’ll love working here
• You’ll be working in an open and collaborative company with +/-200 colleagues of over 40 different nationalities
• Work-life balance: we enable people to work in ways that suit their working style, which is why we offer flexible hours and hybrid-working
• We make sure you have a comfortable and ergonomic work set-up, both at home and at the office, plus all of the tools (and swag ) you need to do your job well
• We offer a professional, yet informal work environment, where it’s easy for you to try new things, share your ideas, and make an impact
• We have a continuous feedback culture to help you track your progress and facilitate your professional development
• We want to make sure everyone is supported mentally and emotionally which is why we provide free access to mental healthcare support
• You’ll be granted equity benefits and have access to financial coaching so that we can grow together
• You’ve applied. What’s next?
• We want all of our candidates to enjoy a smooth and efficient experience with us which is why we aim to get back to you regarding your application within 2 business days. The first step is a screening call with a member of the recruitment team. This is followed by video meetings with members of the marketing team, and other key stakeholders. The final step is a meeting with our COO. Our interview process tends to take +/-4 weeks to complete
• Statement about use of AI in applications
• Excessive AI use in CVs and cover letters is discouraged. We’re most interested in hearing your genuine voice and understanding the person behind the application.