Partner Marketing Programs Lead

Description

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.

Why We Have This Role

We are seeking an operational, detail-oriented Partner Marketing Programs Lead to join our Global Partner Marketing team. This is a key, highly collaborative role responsible for supporting global partner marketing operations, system administration, and program tracking that empower our global ecosystem.

This role serves as the backbone of our partner marketing function, ensuring seamless program administration across various programs and systems. Your primary goal is to maintain operational excellence, keep global partner programs running smoothly, and deliver reliable data insights.

Things You’ll Do

Key responsibilities require an organized approach and detailed execution, including, but not limited to:

MDF Program Administration: Manage day-to-day administration for our Market Development Funds (MDF) program, including systems management, request workflows, compliance, fund allocation, and performance reporting.

Sponsorship Management: Assist with global program sponsorship administration, including sponsor operations, asset fulfillment, and coordination for our annual flagship customer conference, XM Conference.

Customer Value Stories Management: Own the administration of our Customer Value Stories partner program. Manage the full intake process, tracking both internal and external success stories from initial submission through review and final approval.

Partner Communications Administration: Manage global partner communication processes and logistics, including administrative execution for the quarterly partner newsletter, coordinating partner webinar logistics, and maintaining the global partner communications calendar and planning cadence.

Partner Marketing Central Management: Maintain, update, and audit Partner Marketing Central to ensure partners and internal teams have instant access to up-to-date marketing collateral, pitch decks, and marketing enablement tools.

Qualtrics Survey Administration: Build, maintain, and analyze results from partner marketing-related Qualtrics surveys, including sponsorship feedback forms, the partner marketing intake form, and MDF request/claim forms.

Reporting & Analytics Support: Assist in gathering marketing data to support weekly team operational updates, Pipeline Council reviews, and Quarterly Business Reviews (QBRs).

How You’ll Find Success

Success in this role is defined by operational accuracy, proactive communication, and continuous support across global regions:

Take Initiative & Ownership: You understand the expected outcome, get the context, and work autonomously to get things done without needing explicit direction. You are a self-starter and an owner.

Global Flexibility: Comfortable balancing a global schedule, including making time for occasional APJ calls in the evening and EMEA calls in the morning.

Data-Driven & Organized: Proficiently utilize our CRM, Highspot, PRM, MarTech tools and reporting platforms to maintain clean data and ensure operational rigor.

Articulate Communicator: Clear, articulate, and thoughtful communicator who builds trust across internal global teams and external partner stakeholders.

Operational Excellence: Highly structured and adept at managing multiple administrative workflows, intake processes, and schedules simultaneously with precision.

How You Will Grow

Strategic Development: Opportunities to expand your operational background into broader global partner marketing strategies within a fast-scaling enterprise organization.

Expanded Network: Build connections across sales, field marketing, partner management and sales operations, and the global partner ecosystem.

Mentorship: Direct coaching and professional development tailored to enhancing your partner marketing and MarTech capabilities.

Career Trajectory: Potential for growth as you build and scale global partner programs and influence regional go-to-market strategies.

Requirements

• Minimum Qualifications:
• 5+ years of hands-on experience in partner marketing, marketing operations, partner operations, or project management in a B2B environment.
• Direct experience supporting or administering partner programs, such as MDF management, partner portals, or enablement platforms.
• Experience with marketing intake systems, survey software (preferably Qualtrics), and enablement tools (e.g., PRM, Highspot).
• Strong organizational and analytical skills with experience compiling reporting inputs using Salesforce, Google Sheets, Tableau, and Google Slides.
• Proven track record of managing multi-channel communications (e.g., newsletters, webinars, content calendars).
• Bachelor’s degree in marketing, business, communications, or equivalent practical experience.
• Ability to work flexible hours to support global calls (morning EMEA / evening APJ) and willingness to travel up to 10%.
• Preferred Qualifications:
• Experience working in a global B2B SaaS software environment.
• Background in supporting large-scale 1st-party event sponsorships.
• Experience working directly with partner ecosystems.
• What You Should Know About This Team
• Our global marketing team is deeply invested in understanding our customers’ and partners’ needs, behaviors, and pain points. Every campaign, event, and communication touchpoint is designed to build high-trust, scalable customer and partner relationships.
• The technologies and methods of partner operations and ecosystem marketing you will be working on are at the core of scalable SaaS growth, making this an innovative and exciting role to be in.
• Our Team’s Favorite Perks and Benefits
• Qualtrics Experience Program - a bonus each year for an experience of your choosing
• Worldwide and diverse community that enjoys helping each other
• Our offices are in the center of our work life and we take pride in creating an open and collaborative work space
• At Qualtrics we are constantly working to create an environment where everyone feels safe and comfortable coming to work and can, as a result of our culture, make their best possible contribution to our team
• The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
• ​​​​​​​ Applicants in the United States of America have rights under Federal Employment Laws: Family & Medical Leave Act , Equal Opportunity Employment , Employee Polygraph Protection Act
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