Paid Search Supervisor

Description

Agency:

Omnicom Media

Job Function:

Media

Job Subfunction:

Performance Media

Paid Search Supervisor has 4+ years of experience in SEM. Healthcare and Pharmaceutical experience a plus. They are responsible for working alongside their dedicated Director/AD in making sure their client roster is meeting industry and company standards. This is a vital role as one of the intermediaries between department leadership and junior team members.

ESSENTIAL FUNCTIONS

Craft Paid Search insights based on performance data & marketplace trends

Configure, deploy, and optimize Google/Bing/YouTube campaigns

Think creatively, identify, troubleshoot and resolve problems

Analyze reports and identify opportunities for new campaigns

Train/coach Sr Specialists and Specialist on crafting client facing performance insights

Take complex ideas and elevate them to a senior audience

JOB DUTIES / RESPONSIBILITIES

Directly manages the day-to-day hands-on operations of the search client business overseeing Sr Specialist and/or Specialists in their daily tasks to enhance their training and development

Develops and manages the strategy for assigned campaigns and maps out test recommendations and multiple bidding structures based on KPIs optimizing campaign settings

Builds out initial reporting insights and presents results internally for review taking appropriate action to adjust strategies and budgets accordingly

Works with media and analytics team to integrate reporting insights and recommended course of action for SEM campaigns

Oversees accuracy of billing entries into Prisma and works with junior team on proper financial reporting

Supports senior team members with ad-hoc data pulls while appropriately utilizing junior team resources

Activation and development expert for campaign, ad copy, and keyword development

Stays up to date on industry trends and informs the team of anything new that is applicable to the current client roster

Actively participates in team meetings while supporting senior members with the appropriate data and insights when needed

Works with Director team on properly training junior members on best practices

Has the confidence, knowledge, and ability to actively makes changes to the Search accounts while being able to back up their decisions with the appropriate data

Regularly has a positive attitude towards workload and showcases that positive attitude to the junior members of the team

Ability to link brand goals to campaign organization and execution while translating and communicating campaign success to clients

Ready, willing, and able to step up and take the reins from the team's Associate Director as the need arises

Consistently shows leadership and a willingness to take on new projects

Understands where SEM lives within the user journey and how SEM & SEO work holistically

EDUCATION

A bachelor’s degree in a relevant area of study is preferred

LICENSES & CERTIFICATIONS

Advanced Google and Bing Certified

EXPERIENCE

4+ years’ experience in SEM is required

Experience working in Pharma/Healthcare/Wellness is preferred

KNOWLEDGE, SKILLS, & ABILITIES

Communicates effectively & understands how to translate Paid Search vernacular into client digestible communications

Proficiency in computer skills needed to manage day-to-day workflow (eg, Microsoft Office Suite)

Advanced understanding of search campaign management toolkit including Google Ads, Microsoft Ads, Search

Ads 360, etc., able to navigate, establish settings, pull reports, and implement changes across platforms

Advanced understanding of Search metrics and how they are connected

Well versed in the industry and vendor landscape, proactively reading and sharing potential impact with broader team

Develop strong understanding of condition, therapeutic area and competitive set, key deliverables and business objectives

COMPETENCIES

Operational Proficiency

Proactive

Clear Written & Vocal Communicator

Accountability

Professionalism

Willingness to learn

&xa;&xa;

$85,000 - $115,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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