Marketing & Growth Specialist [Contractor] - (English & Hungarian speaker)

Description

You will help plan, run, improve and report on inbound and outbound marketing for the Hungarian market.

This is a contract position with budget secured until March 2028, the end of the next fiscal year, and a strong intent to renew.

This is not a graphic design or creative marketing role.

It is also not a purely demand generation or campaign execution job. The work centres on coordinating people and topics rather than hands-on creative production.

The company is a $30+ billion business and technology services leader serving 75% of the Fortune Global 100.

It works to accelerate client success and positively affect society through responsible innovation, and it is one of the leading providers of AI and digital infrastructure, with strengths in enterprise-scale AI, cloud, security, connectivity, data centers and application services.

Its consulting and industry solutions help organizations and society move confidently and sustainably into the digital future.

As a Global Top Employer it has experts in more than 70 countries and gives clients access to a network of innovation centers as well as established and start-up partners.

It belongs to a group that invests over $3 billion in R&D each year.

Responsibilities

• Work with the Hungarian leadership team to shape the country's marketing programs, assessing existing and potential markets and defining activities that create demand for the Hungarian sales teams.
• Plan and run demand generation campaigns that grow pipeline and revenue among clients in Hungary, blending global Demand Generation materials with regional and country priorities.
• Work with Hungarian management and the EU Demand Generation team to select suitable global campaigns and drive their adoption in Hungary where they fit.
• Spot gaps in subjects or services that call for new campaigns for Hungarian clients, then work with the Demand Generation centre of excellence (content and digital marketing) to write differentiated messages that connect with target audiences.
• Work with Sales Enablement so Sales understands the value propositions and campaign plans and can follow up well in Hungary.
• Review and report on pipeline creation, lead funnel velocity and revenue generated in Hungary.
• Fit regional campaigns and relevant technology campaigns into the Hungarian campaign calendar, and keep visibility of every campaign running in the country.
• Review plans with vendor partners to find marketing funds for existing activity or, in select cases, to run partner marketing campaigns.
• Your success is judged on marketing-generated pipeline, closed revenue and velocity through the demand generation funnel across the country.

Requirements

• Have 7+ years in a marketing team focused on demand generation, both traditional and digital.
• Have experience with marketing automation tools and campaign implementation.
• Plan campaigns from data, including segmentation and propensity to buy modelling.
• Run a wide range of marketing programs, from demand generation through to sales enablement.
• Measure campaigns and report their impact. Experience with Salesforce.com and PowerBI is ideal.
• Have experience organizing and managing events.
• Be fluent in Hungarian with strong English.
• Manage several projects at once with multiple key stakeholders.
• Take responsibility and accountability for how Demand Generation campaigns perform in Hungary.
• Keep partner and stakeholder expectations in line through clear, consistent communication, including frequent contact with EU and global Marketing teams and EU and Hungarian Services GTM teams.
• Collaborate well, since the role depends on input and support from others across the EU and global Marketing teams.
• Required tools: Salesforce.com, PowerBI, Domo, Wrike and Pardot, or a willingness to learn them.
• Desirable: digital marketing experience and use of social platform-based tools to find and connect with contacts.

Conditions

Contract role with budget secured until March 2028, the end of the next fiscal year, and a strong intent to renew.

Hybrid working.

The company values diversity and inclusion.