Manager, Paid Social

Description

Agency:

Omd

Job Function:

Media

Job Subfunction:

Performance Media

Job Responsibilities:

Leadership

Drive overall digital strategy and associated tactics to meet client’s goals, working closely with account lead(s)

Established as leader with the client and across all departmental teams within PHD and our agency partners (OMD, etc), effectively prioritizing/negotiating needs between all parties

Effectively manage and develop junior team members (mentoring, training, etc.)

Prioritize and manage quarterly priorities and ad-hoc requests to ensure they are executed on time and to client expectations by entire client team

Ability to problem solve, such as finding solutions for issues not yet attempted

Proactively share learnings and best practices across the organization

Establish oneself as an expert within their functional department and client team

Identify ways to improve team efficiency and effectiveness, such as new processes

Bring new proactive ideas to help meet client goals and grow business

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Communication

Ability to consult/educate/negotiate with clients and agency partners

Effectively communicate paid media insights, reporting, trends, and new initiatives to client/agency partners and vendors (as Social has ownership of the vendor relationships)

Ability to present recommendations/ideas to client and internal team

Ability to effectively merchandise successes to the client

Help educate client team on latest trends, best practices, technologies, etc.

Demonstrates appropriate judgment through proper escalation

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Functional Expertise

In-depth knowledge of:

Paid search or Paid social optimizations (proactive and reactive)

Forecasting and opportunity/gap analysis

Campaign management tools, including bid rules/management

Advanced search engine or social knowledge

Monitoring new search or social trends and products and evaluating application to client

Research tools/competitive analysis

Budget/pacing and billing

Understanding integrated media

Client scope

Industry trends

Requirements

• Bachelor’s degree in marketing, advertising or communications
• 3+ years of work experience managing online marketing/advertising accounts
• Be a proactive self-starter
• Possess general knowledge of direct marketing principles and strategies
• Have polished presentation, communication and listening skills
• Have strong organizational skills as applied through an ability to manage multiple projects at once
• Be confident in analyzing and acting on marketing data
• &xa;&xa;
• $50,000 - $95,000
• The company’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as the company’s corporate group already require five days of in-office attendance.
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