Manager, Paid Search

Description

Agency:

Hearts & Science

Job Function:

Media

Job Subfunction:

Performance Media

The Search Team

Our thriving paid search team culture is characterized by a blend of collaboration, innovation and shared passion for data-driven marketing. Our individuals feel inspired, supported and empowered to excel in their roles while contributing to the team's overall success. Our search practitioners tap into the Omnicom Search Center of Excellence group to gain access and benefit from the specialized knowledge and resources like: training, development, sharing best practices, access to tools and collaboration.

The Opportunity - Manager, Paid Search

The Manager, Paid Search is responsible for overall leadership and management of paid search marketing campaigns, working with the Associate Director on strategic initiatives and the account testing road map.

We are seeking an individual that has great attention to detail and completes tasks to bring value to our clients. Additionally, they will serve as a central point of contact for the team, facilitating communication and information sharing.

Responsibilities

• Campaign Management: Lead and oversee the day-to-day management of search campaigns, including keyword optimization, bidding, budgeting, and performance analysis.
• Performance Optimization: Continuously monitor and analyze campaign performance to identify areas for improvement. Implement optimizations to ensure campaigns meet or exceed goals.
• Team Leadership: Collaborate with the junior team to ensure efficient and effective execution of tasks.
• Reporting: Prepare and deliver comprehensive performance reports to clients, highlighting key metrics and insights.
• Problem Solving: Identify and address potential issues or obstacles, working with team members to find solutions.
• Progress Updates: Provide regular updates to the team on project status, highlighting achievements and challenges.
• Client and Internal Communication: Serve as a primary point of contact for clients and internal stakeholders, fostering strong relationships and effective communication.
• Billing : Lead the team in monthly billing and reconciliation process and protocols.
• Asset Creation: Lead the strategy of all paid search asset creation with a test/learn/scale mindset.
• Quality Assurance: Act as a quality assurance check all paid search account management deliverables.
• Training: Should have prior experience with training and onboarding new teammates, and know how to effectively train teammates so they can handle tasks independently in the future.
• Delegating per Roles/Responsibilities: clear idea of the boundaries between the different team roles, to ensure that team utilization is maximized through delegation of tasks to teammates.
• Mentorship: Recurring 1:1s with teammates to provide guidance on tactical questions and on broader career development discussions.

Requirements

• Relevant post-secondary education, training, or equivalent experience
• 3+ years of relevant paid search management experience, 1+ years team management experience
• Demonstrated advanced usage of Google, Bing Performance Max and Scripts
• Highly proficient in all Microsoft office applications
• Hand on keyboard experience with Google Ads, Microsoft Ads
• Hand on keyboard experience with any bid management platform like Marin, SA360 or SKAI
• Proficient working with platforms like Adobe Analytics or Google Analytics
• Ability to quickly learn and apply new software and tools
• Ad server experience: Familiar with tracking setups and floodlights, knowing how to QA ad delivery and assess if tracking is not successfully working
• Strong analytical skills and ability to think critically, passion for A/B testing (test, learn, scale mindset)
• A results-driven professional with a passion for learning and a desire to success in a fast paced agency setting
• Have strong management, mentoring, coaching and career/growth facilitation skills with your direct team
• Actively seeks out opportunities to learn and develop new skills
• Enjoys working in a team environment and contributes to a positive team dynamic
• Strong communication and organization skills
• Preferred Certifications:
• Google Ads Search Certification
• Microsoft Ads Certification
• Google Search Ads 360 Certification
• AI Powered Shopping Ads Certification
• Google Analytics Certification
• AI Powered Performance Ads
• &xa;&xa;
• $50,000 - $95,000
• Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
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