Integrated Marketing Manager - Gateway & Verticals

Description

We're looking for an experienced and driven Integrated Marketing Manager to lead the go-to-market plan and programs for NMI's payment gateway, with a focus on generating pipeline, acquiring new ISO partners and increasing adoption across priority vertical markets.

In this role, you'll develop and execute integrated marketing strategies that bring together demand generation, content, digital, channel, sales and product marketing. A key part of the role will also be developing a verticalized marketing approach for markets such as parking, transit, EV charging and healthcare, making NMI's gateway proposition more relevant to the specific needs, use cases and audiences within each market.

ISOs will be the primary audience, alongside vertical specific ISVs and software providers.

This is both a strategic and hands on role. You'll identify where the biggest opportunities lie, build the marketing strategy and work across teams to turn it into campaigns that deliver measurable pipeline and revenue impact.

About NMI

NMI, a global leader in payment technologies, allows software and sales professionals to deliver payment innovations to their clients without having to build payment expertise in house. NMI enables our partners with choice, and challenges the one-size-fits-all approach to payments. You've probably used NMI in the last 24 hours without even realizing it. We're the platform that powers success for innovative tech created by SMBs, entrepreneurs and fintech startups. We're creative problem solvers who help visionaries smash through boundaries and think beyond what's possible so they can think about what's next. But we're not just built for the tech savvy. We democratize the latest payments technology so that everyone can realize the benefits of easy payments across the full spectrum of commerce. Our mission is to use our expertise to enable more payments, in more ways and more places. We provide ISOs, Fintech Innovators and Technologists the freedom to focus on what they do best, liberating them from restricted payment solutions and giving them access to the latest payment technology now and in the future.

The NMI marketing team is a group of smart, collaborative people in a fast moving environment. Self-starters who love solving problems, learning continuously and building creative, data driven campaigns will thrive here.

Responsibilities

• Own the integrated marketing strategy and plan for NMI's core payment gateway, aligned to pipeline and revenue goals.
• Develop and execute multi-channel campaigns to acquire new ISO partners, drive gateway adoption and support cross-sell and upsell opportunities.
• Develop verticalized marketing strategies for priority markets, using market, customer and competitive insight to tailor positioning, messaging and campaigns to specific industry needs.
• Build a strong understanding of ISO and ISV audiences, their buying journeys, challenges and decision drivers.
• Partner with product marketing and content teams to develop compelling messaging, thought leadership, customer stories, campaign content and sales enablement.
• Work closely with demand generation to define target audiences, campaign journeys, lead follow-up and conversion strategies.
• Collaborate with sales, channel and other marketing teams to ensure programs are aligned to commercial priorities and effectively executed.
• Manage campaigns from planning through execution, reporting and optimization, ensuring activity stays on track, on budget and on brand.
• Track performance against agreed KPIs and use insights to continuously improve targeting, messaging, channel mix and campaign effectiveness.
• Essential Skills and Experience:
• 5-7+ years of B2B marketing experience, ideally in payments, fintech, SaaS, or enterprise technology.
• A marketing or related business degree or equivalent.
• Proven experience developing and executing integrated marketing strategies and campaigns that contribute to pipeline and revenue growth.
• Experience with verticalized marketing, including developing market-specific positioning, messaging and go-to-market programs.
• Strong understanding of B2B partner or channel-led business models. Experience marketing to ISOs, ISVs, PayFacs or other payments audiences is highly desirable.
• Experience working closely with sales and demand generation teams on lead management, account targeting, sales enablement and pipeline acceleration.
• Experience collaborating with and managing agency partners.
• Strong digital marketing, campaign management and performance measurement skills, including marketing automation (Salesforce, Hubspot, Pardot, ZoomInfo), SEM, SEO, PPC, display, programmatic, etc, as well as analytics (GA4).
• Exceptional project management, communication and stakeholder alignment skills.
• Creativity, curiosity, initiative and a strong commercial mindset.
• Do you feel like you have a slightly out of the ordinary career path or history? We are open to all walks of life and very willing to hear your story. Please don't feel like this should be a barrier to securing a great career at NMI! We appreciate success can come in all shapes and sizes. Fill in the 'Additional Info' box on our application to tell us more about your path.
• As well as being a part of something exciting everyday, you will also receive the following benefits:
• A remote first culture!
• Competitive compensation and benefits
• Personal growth and advancement opportunities
• Flex PTO & dedicated sick time
• Health, Dental and Vision Insurance
• Life, ADD, Short-term and Long-term Disability insurance
• 401k matching up to 4% after two months of service
• Flexible Spending Account
• Paid Parental Leave
• Company volunteer days
• Employee referral program
• Bonusly colleague recognition
• We believe that having a diverse group of employees strengthens both our work and our workplace. We're focused on making NMI more diverse and welcoming with initiatives like having a dedicated Diversity, Equity & Inclusion action group, diversity goals for hiring, anonymized resume screening, affinity groups such as our Women's network and LGBTQ+ Network, open forums for discussions on diversity and social justice, and measuring inclusion and belonging as part of our regular employee engagement surveys.

Conditions

Be a Good Person, It's Simple. We treat everyone fairly and with respect. We lead with kindness, humility and integrity. We take the time to understand each other and our customers. And we serve with care, because customers are never a transaction, and always our focus

Align, Trust & Go. We debate openly, listen carefully and challenge thoughtfully. Once we decide, we move forward together - holding ourselves accountable to our commitments, and focusing on what matters most to our customers. That alignment creates momentum.

Raise the Bar. Good enough isn't enough. We stay curious, measure everything, stay honest about progress and keep pushing ourselves to think creatively. We drive change, again and again. And leave things better than we found them. When we raise the bar, our customers feel it too.