Head of Marketing, UK

Description

Join the Future of Commerce with Whatnot!

Whatnot is the largest live shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The people here are shaping how an entirely new industry develops.

As a remote co-located team, we're inspired by our <u>values</u> (https://www.whatnot.com/careersprinciples) and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact.

We're one of the <u>fastest growing marketplaces</u> (https://www.nytimes.com/2025/10/28/business/dealbook/whatnot-livestream-shopping-fundraise.html) and were recently named the <u>1 Best Startup Employer in America</u> (https://www.forbes.com/lists/americas-best-startup-employers/) by Forbes. Check out the latest Whatnot updates on our <u>news</u> (https://blog.teamwhatnot.com/) and <u>engineering blogs</u> (https://medium.com/whatnot-engineering) and join us as we enable anyone to turn their passion into a business and bring people together through commerce.

Role

As Head of Marketing you will own and scale demand growth in one of our most strategic markets, defining how we win in the UK and making it happen.

You will operate as the marketing lead for the UK: identifying what the market needs, setting priorities, and driving execution across multiple levers to unlock growth, while guiding and developing a team of marketers on the ground. This is a high-impact, high-ownership role for a senior marketer who thrives in ambiguous environments and wants to directly shape business performance.

What You’ll Own

Market Growth & Strategy

Own buyer growth in the UK, defining and executing the right marketing approach to drive first-time buyers and repeat engagement

Identify the key blockers to growth and define the most effective marketing interventions, using existing levers or introducing new approaches where needed

Set clear priorities and focus our efforts on the highest-impact opportunities

Cross-Channel Execution

Drive marketing initiatives across influencer, paid, partnerships, and events - ensuring each lever contributes effectively to growth

Shape and guide the production of marketing content and campaigns in the UK, ensuring they are locally relevant, high-quality, and effective across the funnel

Define when and how to leverage digital and in-person events as growth drivers, focusing on high-impact opportunities

Creator & Ecosystem Development

Manage and further scale the influencer team to build and scale a strong creator ecosystem in the UK

Ensure creator and influencer efforts translate into measurable business impact across the marketing funnel

Cross-Functional Leadership

Work closely with category and creative teams to align on priorities and drive execution

Directly manage a team of UK-focused marketers and ensure high-quality execution across initiatives

Act as the connective tissue across teams, ensuring clarity, momentum, and accountability

Brand & Market Development

Contribute to improving awareness, brand perception and trust in the UK

Identify and test relevant top-of-funnel opportunities to strengthen market presence over time

We offer flexibility to work from home or from one of our global office hubs, and we value in-person time for planning, problem-solving, and connection. Team members in this role must live within commuting distance of our London, UK hub.

You

People who do well at Whatnot tend to be comfortable figuring things out as they go, biased toward action, and genuinely curious about what they're building. They care more about outcomes than credit and stay close to the product and the people using it.

As a senior marketer you should have a proven track record of driving measurable growth and business impact in the UK, plus;

Experience working across multiple marketing levers (e.g. paid, influencer, partnerships, content, events) and combining them effectively

Strong judgment and prioritisation skills: able to focus on the highest-impact opportunities in a fast-moving environment

Strong instinct for what resonates in the UK market, with the ability to guide high-quality, locally relevant marketing across the funnel

Comfortable owning outcomes end-to-end and being accountable for results

Experience managing or mentoring teams, with a focus on driving impact through others

Able to operate both strategically and hands-on when needed

Fluent in English (written and spoken) with a deep understanding of the UK market, including cultural dynamics and consumer behaviour

Pragmatic, low ego, and adaptable

Comfortable operating in ambiguous environments where the playbook doesn’t yet exist

Motivated by impact and excited to build

Experience in marketplaces, creator-driven platforms, or community-led products is a plus

Familiarity with influencer and creator ecosystems is a plus

Benefits

• Generous Holiday and time-off policy
• Health Insurance options including Medical, Dental, and vision
• Work-from-home support
• Care benefits
• Retirement; Pension plans internationally
• Monthly allowance to dogfood the app
• Parental Leave
• Please note: Whatnot will only contact you through official @whatnot.com email addresses. If you see an email impersonating a Whatnot recruiter, please disregard and report it as spam.
• EOE
• Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.
• Experience: 5+ years
• Visa: US citizen/visa only