Head of Marketing Operations

Description

We’re looking for a strategic, highly analytical leader to head our Marketing Operations organization. The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. In this role, you will lead our growth ops, funnel ops, and martech initiatives, acting as a strong partner and advocate for Marketing while driving operational excellence and AI transformation across our technology stack.

This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you’ll achieve

Set the strategic direction, objectives, and key results for the global Marketing Operations team to support inbound, outbound, digital marketing, and event initiatives.

Lead, mentor, and scale a high-performing operations organization, driving alignment across sales development, revenue, and regional marketing leaders.

Champion and defend marketing strategy by using rigorous, data-driven insights to diagnose operational bottlenecks and influence executive stakeholders.

Partner with Demand Generation Systems to evaluate, acquire, and optimize our enterprise martech stack for maximum velocity and execution quality.

Lead AI transformation programs across marketing and sales development operations, implementing innovative solutions to increase productivity and operational efficiency.

Optimize funnel operations to ensure lead routing, account coverage, and contact database quality match sales coverage decisions and target growth goals.

Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.

Requirements

• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
• Proven track record as a senior operational leader (VP or equivalent executive level) within a high-growth, scale-stage enterprise B2B company.
• Highly analytical mindset with demonstrated ability to leverage complex data sets to set targets, solve operational issues, and measure business impact.
• Strong cross-functional influencer who can challenge senior stakeholders, defend marketing strategies, and drive consensus across Sales Operations, Revenue, and Go-To-Market teams.
• Extensive experience building, scaling, and managing large global teams (including managing managers) in a matrixed enterprise environment.
• Demonstrated experience designing and executing AI solutions or prototypes to modernize marketing tech stacks and sales development workflows.
• Deep functional expertise across modern enterprise martech stacks, lead routing, funnel architecture, and data governance.
• At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.
• What we’ll offer Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.
• For this role, the estimated base salary range is between $277,000 -$326,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.
• In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.
• We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:
• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences
• These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.
• #LI-Hybrid