Head of Forma Solution Marketing

Description

Job Requisition ID

26WD101325

Position Overview

The company is seeking an experienced Director to build and lead the solution marketing function for the company Forma and its role in transforming the Architecture, Engineering, Construction (AEC) industry. This leader will shape how customers, partners, analysts, and employees understand the company's end-to-end solution for AEC, articulating our unique platform strategy through a compelling narrative that resonates across the entire Design and Make lifecycle.

Working closely with, and reporting to, the Vice President of AEC Marketing, you will partner across Product, Strategy, Sales and Go-to-Market (GTM), Customer Success, Industry Marketing, and Corporate Marketing to develop positioning that differentiates the company through new business capabilities and outcomes, not individual products. You will lead a high-performing team responsible for end-to-end solution positioning, messaging, launches, thought leadership, competitive strategy, and customer storytelling.

Responsibilities

• Define the long-term market narrative for the company Forma as a strategic solution connecting design, planning, construction, and operations
• Develop differentiated messaging that ladders to the Design and Make intelligence category
• Partner with Product Management and Strategy to influence roadmap discussions and translate innovation into customer value
• Create executive-ready messaging, keynote content, customer stories, analyst presentations, and sales enablement that elevate the company's leadership in AEC
• Lead competitive programs that emphasizes the company's unique strengths while anticipating shifts in market dynamics and customer expectations
• Establish clear frameworks for communicating complex platform capabilities, across experience, data management and AI workflows
• Build and mentor a world-class solution marketing organization with a strong culture of customer obsession, strategic thinking, and operational excellence
• Minimum Qualifications
• 12+ years of experience in enterprise software product marketing or solution marketing, including leadership of high-performing global teams
• Experience developing category-level narratives that shift market perception and establish strategic differentiation
• Demonstrated success bringing platform technologies, cloud solutions, AI capabilities, and digital transformation initiatives to market
• Strong executive communication skills with experience presenting to customers, analysts, partners, and senior leadership
• Proven ability to influence cross-functional organizations without direct authority
• Experience partnering closely with Product Management, Engineering, Design, Sales, and Customer Success organizations
• Exceptional storytelling skills with the ability to simplify complex technologies into compelling business outcomes
• Bachelor's degree required; MBA or equivalent experience preferred
• Preferred Qualifications
• Experience with cloud platforms, AI workflows, and connected data ecosystems
• Deep experience helping organizations transition from product-centric to solution-led marketing and selling
• Experience in shaping solution-level categories and influencing analyst perspectives
• Passion for helping customers transform the way the built world is designed, built, and operated
• Learn More
• About the company
• Welcome to the company! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.
• We take great pride in our culture here at the company – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.
• When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Conditions

Salary is one part of the company’s competitive compensation package. For U.S.-based roles, we expect a starting base salary between $159,000 and $284,350. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

Benefits

• From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting the company's site/