Growth Analyst, Social Marketing

Description

The Opportunity

Join Adobe as a Growth Data Scientist, Social Marketing, and be part of a world-class team that thrives on innovation and collaboration! This is an outstanding chance to create a significant impact by using your data science expertise to drive growth in social and influencer marketing. You will be at the forefront of analyzing performance, crafting experiments, and translating insights into actionable strategies that guide our social and influencer channels.

Responsibilities

• Assess performance across organic social, influencer partnerships, and paid social to find opportunities for improvement.
• Support experiment development (e.g., creative, audience, influencer selection) and evaluate results.
• Define and evolve optimizable metrics (e.g., engagement rate, cost efficiency) to guide day-to-day decisions.
• Set quarterly targets, monitor weekly performance, and deliver actionable insights to channel owners and marketing collaborators.
• Translate data into actionable recommendations for content, messaging, and creator strategy.
• Build scorecards and visualization tools to enable ongoing performance tracking and faster iteration.
• Collaborate closely with Organic Social, Influencer, and Paid Social teams to coordinate priorities and insights.
• What you need to succeed
• 5+ years in applied data science, analytics, or growth-focused roles with experience in social or digital marketing.
• Strong bias toward action, translating data into changes that improve content and campaign performance.
• Experience with social marketing metrics (e.g., reach, engagement, conversion) and basic attribution concepts.
• Structured problem solver who can break down questions and deliver practical recommendations.
• Ability to translate analysis into clear mentorship for non-technical partners (e.g., content creators, marketers).
• Strong collaboration skills; comfortable partnering closely with channel owners and marketing teams.

Requirements

• Experience working with social media platforms, influencer campaigns, or paid social analytics.
• Familiarity with analyzing content performance or unstructured data (e.g., captions, comments) with emerging AI capabilities.
• Exposure to experimentation (A/B testing) and basic measurement concepts (Incrementality, Attribution, etc.).
• About Adobe
• Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
• Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
• Let’s Adobe together
• At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create.
• Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
• Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com .
• AI Use Guidelines for Interviews:
• At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience .
• Expected Pay Range:
• Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $109,000 - $200,700 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.&xa;&xa;In California, the pay range for this position is $138,600 - $200,700&xa;
• At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
• In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
• State-Specific Notices:
• California :
• Fair Chance Ordinances
• Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
• Colorado:
• Application Window Notice
• If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
• Massachusetts:
• Massachusetts Legal Notice
• It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.