Founding Growth Lead

Description

About Pallet

Pallet is building AI Agents to transform the physical economy — a $12 trillion global industry. We’ve raised $50M from top investors, including General Catalyst, Bessemer Venture Partners, and Bain Capital Ventures. In under two years, we’ve achieved 700% revenue growth and are just getting started.

Our mission is to increase the efficiency of the global supply chain by automating the manual workflows that slow supply chain teams down — from scheduling and appointment setting to data entry and load management. Our flagship platform provides end-to-end visibility, control, and optimization, while our newest product, CoPallet, introduces AI Agents that can understand and execute requests in real time and integrate directly with customer systems.

As companies across the physical economy look to generative AI to drive efficiency, many are turning to Pallet to lead the way. With deep supply chain expertise and cutting-edge AI capabilities, we’re positioned to build the next $10B company powering the physical economy.

Join us and work alongside leaders from Google, DoorDash, YC, and more to shape the future of supply chain technology.

About the Opportunity

Pallet has proven that some of the world’s largest logistics companies will buy and deploy our technology. Now we’re building the marketing engine that will help us reach the next hundred.

As the Founding Growth Lead, you’ll help build the systems and programs that turn market awareness into qualified enterprise pipeline. You’ll work across paid acquisition, email, website conversion, content distribution, ABM, SEO, AEO, and emerging channels—figuring out where to invest, what to test, and how to scale what works.

This is not a role where you’ll inherit a mature playbook and optimize around the edges. You’ll have the opportunity to shape how Pallet approaches demand generation: testing new channels, building repeatable programs, and developing the infrastructure we need to understand what is actually driving pipeline and revenue.

We don’t expect you to be the deepest technical expert in every channel. We do expect you to understand how the pieces fit together, develop strong opinions about what works, go deep when necessary, and bring in specialized partners when they can help us move faster.

You’ll also help build the operating foundation behind our growth engine—from attribution and automation to lead routing, segmentation, website tracking, and funnel reporting. The goal is simple: understand where growth comes from, double down on what works, and build a demand engine that can scale with the company.

How you will make an impact

Scale paid and digital programs that generate qualified enterprise pipeline

Test and develop new channels, audiences, and campaigns

Improve website conversion, landing pages, messaging, and tracking

Own email, nurture, segmentation, and marketing automation

Measure performance across channels, pipeline, and revenue

Build ABM programs for priority enterprise accounts

Distribute content across paid, owned, SEO, and AEO channels

Manage agencies, contractors, and specialized partners

Partner with Sales to improve lead quality and accelerate pipeline

Preferred experience

3-7 years of growth, digital, demand generation, or ABM experience

Experience marketing enterprise technology with a sales-led buying process

Experience across several channels, including paid digital, email, website, and content

Working knowledge of marketing automation, attribution, CRM reporting, and website tracking

Understanding of MQLs, SQLs, pipeline, and revenue conversion

Depth in at least one channel and the ability to learn adjacent channels quickly

Evidence of fast career progression and strong learning ability

Experience at a rapidly growing startup or a top-tier university background

Interview Process

Chat with Christy - Founding GTM Recruiter - 30 mins

Chat with Jason Feng - 30-45 mins

Proficiency Assessment - Account Prioritization Case Study

Final Interview - ~3 hours

We move fast, and we’ll keep you informed at every stage of the process.

Conditions

4-5 days a week in Fidi San Francisco or Soho New York City

The estimated salary range for this role is $140,000-$200,000, depending on experience and skill set. In addition to base salary, we offer competitive equity, benefits, and opportunities for growth. Final compensation will be determined based on a combination of factors, including experience, qualifications, and location.

Our Benefits

We invest in our people the same way we invest in our product: seriously.

Health, Vision, and Dental benefits

Take-what-you-need Paid Vacation

Life Insurance and Accidental Insurance

‍ Short-Term Disability Coverage

Generous salary and equity for all staff

401k option; helping you save for the future

‍‍‍ Paid parental leave to support growing families

Yearly learning and development stipend

Commuter benefits for Bay Area employees

Uber ride stipend if you ever have to work late in the office

Remote office home stipend to get you comfy in your space

Daily catered lunches provided

Onboarding trip to San Francisco HQ if you work remotely

Monthly happy hours

Annual Company Offsites; our last one was in Palm Springs CA

Workplace Policy

We are an in-person company. Our offices in San Francisco, New York City and London are where ideas get built, decisions get made, and the team gets stronger. We have invested in making them genuinely great places to spend your day, with catered lunches, monthly happy hours, and people who care about the work and each other.

Most of our team works in office five days a week. For select roles, we hire remotely across the U.S. Remote employees come to one of our offices for their first week to onboard and meet the team, and we cover the full trip.

Every role is different. Travel expectations are always shared upfront in the job description and confirmed in your first call with us.