Field Marketing Manager, DACH

Description

About Mistral

Mistral provides full-stack AI solutions: from frontier models to developer tools, applications, and compute. We partner with enterprises tackling the hardest problems across high-stakes industries like finance, manufacturing, defense, healthcare, and the public sector, co-creating customized AI systems that they can run on their terms.

We are a dynamic, collaborative team passionate about AI and its potential to transform society. Our diverse workforce thrives in competitive environments and is committed to driving innovation. Our teams are distributed between Europe, North America, Asia and the Middle East. We are creative, low-ego and team-spirited.

Role Summary

As Field Marketing Manager for the DACH region, you will own and execute Mistral’s field marketing strategy, driving brand awareness, demand generation, and revenue growth. You’ll lead the end-to-end planning and delivery of external events, owned events, localized campaigns, ABM initiatives, and partner marketing activities.

This role is ideal for a strategic thinker and hands-on project manager who excels in a collaborative, high-growth environment. Your work will directly advance our mission: delivering frontier AI to the world’s leading organizations to solve their toughest challenges.

Responsibilities

• Own the regional field marketing plan and budget for the DACH region aligned to go-to-market objectives.
• Partner with regional sales leadership to translate territory priorities and target accounts into field marketing programs.
• Execute the plan of field programs from end-to-end across third-party conference sponsorships, Mistral-owned events (e.g., summits, roundtables, forums), account-Based Marketing (ABM) programs and campaigns.
• Manage project timelines, vendor relationships, logistics, and speaker coordination with precision.
• Allocate and optimize the regional marketing budget aligned with field marketing objectives.
• Monitor and report on progress against objectives and the regional territory plan. Analyze campaign-level results, extract learnings, and iterate on strategies for continuous improvement.
• Proactively engage with key stakeholders to ensure program success from sales, product marketing, demand gen, comms, public affairs.

Requirements

• 5+ years of experience in field marketing, with a focus on owned events, conference sponsorships, partner marketing, and ABM.
• Enterprise B2B tech background, with a deep understanding of enterprise selling and B2B tech business models.
• Proven experience managing field marketing programs in the DACH region.
• Strategic thinker and problem solver, able to translate business needs into actionable field marketing plans.
• Strong project management skills, with the ability to deliver in a fast-paced, high-growth environment.
• Fluent in German and English.
• Self-starter mindset: Result-oriented, resourceful, innovative, and intellectually curious.
• No ego, highly committed, with a growth mindset and the ability to quickly grasp complex topics.

Benefits

• We offer a comprehensive benefits package designed to support your well-being, growth, and work-life balance. Benefits vary by country and may include healthcare coverage, parental leave, retirement plans, relocation support, wellness programs, meal and transportation allowances, and other location-specific perks.
• For the most up-to-date details on benefits available in your location, please refer to our Benefits page .