Field Marketing Manager - Sports Marketing

Description

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.

Why We Have This Role

Qualtrics has an exciting opportunity for a Field Events Manager dedicated to overseeing our scaled event activations and third-party events in America. This role is crucial for executing effective event strategies that contribute directly to revenue generation. The ideal candidate will bring a wealth of event marketing knowledge and experience in B2B SaaS, showcasing a proven ability to manage both large and small-scale events that drive demand and strengthen our market position.

As a member of the Americas Field Marketing and Demand Generation team, you will collaborate closely with field marketing counterparts and the regional sales team to ensure our events are strategic, well-executed, and aligned with business goals.

How You’ll Find Success

Be a self-starter who thrives in ambiguity, taking the lead on projects with minimal direction.

Build strong relationships by communicating clearly and transparently with various stakeholders across teams.

Exhibit exceptional attention to detail and a strong focus on execution, ensuring each event aligns with strategic objectives.

Foster collaboration within the team and with other departments to implement successful marketing programs.

Emphasize the importance of outcomes by consistently measuring the impact of events on revenue growth and adjusting strategies as needed.

How You’ll Grow

Gain invaluable experience in both large and small-scale events, honing your ability to execute high-touch marketing programs that impact organizational objectives and revenue growth.

Receive mentorship and feedback from experienced team members, fostering your growth in project management and cross-team collaboration skills.

Things You’ll Do

Strategic Execution: Lead the development and execution of event strategies that create new opportunities, drive deal acceleration and conversion, build key relationships, and drive revenue growth.

Creative Ideation: Think innovativly to design unique and impactful activations and events, both 1:few and 1:many, to effectively engage target audiences.

Collaboration: Work hand-in-hand with field marketers, sales teams, and broader marketing counterparts to implement high-touch marketing programs that align with organizational objectives.

Campaign Follow-Up: Create and execute a comprehensive follow-up strategy for each campaign and event to enhance engagement and conversion post-events.

Logistical Support: Manage logistics and execution for a range of virtual and in-person events, including roundtables, workshops, dinners, and third-party sponsorships and activations, ensuring every detail is meticulously handled.

Performance Measurement: Collaborate with Marketing and Revenue Operations teams to assess the effectiveness of each program through quantitative metrics, ensuring alignment with revenue goals.

Financial Oversight: Manage invoicing and accounting processes for events, ensuring accurate tracking and reporting across all regions.

Onsite Support: Travel to selected regions and provide onsite support for key events as needed.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 8+ years of experience in event strategy execution in B2B SaaS, with demonstrated ability to manage both large and small-scale events.
• Proven track record of tying event and activation efforts directly to revenue outcomes.
• Strong collaborator with an ability to communicate effectively across teams.
• Exceptional attention to detail and a strong focus on execution, ensuring successful events aligned with strategic objectives.
• Ability and willingness to travel up to 25% of each month to ensure seamless event execution.
• Experience with event management software and tools, such as Marketo, Salesforce, Asana, and Qualtrics (preferred).
• Excellent copywriting skills for promotional materials, invitations, and other event-related communications (preferred).
• What You Should Know About This Team
• Our team thrives in a dynamic and fast-growing environment, emphasizing innovation and the ability to adapt quickly to industry changes.
• We prioritize collaboration, working closely with talented professionals across various departments to ensure aligned and effective marketing strategies.
• A strong commitment to professional development and mentorship exists within the team, enabling team members to grow their skills while contributing to impactful marketing efforts in regulated sectors.
• Our Team’s Favorite Perks and Benefits
• Culture: A vibrant work environment that encourages collaboration, creativity, and work-life integration.
• Team Engagement: Opportunities for team-building activities, company-wide celebrations, and a supportive community.
• Health and Wellness: Competitive health coverage, wellness stipends, and an annual experience bonus to enhance your personal and professional life.
• The Qualtrics Hybrid Work Model : Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life. hybrid
• ​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws: Family & Medical Leave Act , Equal Opportunity Employment , Employee Polygraph Protection Act
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