Executive Director, Sports Marketing

Description

Agency:

Omnicom Media

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Optimum Sports is the dedicated sports marketing agency within OMG. Unlike traditional sports marketing agencies, Optimum Sports operates in both the Sports Sponsorship and Sports Media landscapes. With the combination of both disciplines under a single offering, Optimum Sports is able to provide its clients with unique and advantageous marketplace leverage through which it delivers cohesive, multi-platform sports marketing strategies. Ingrained with the latest research and ROI tools, Optimum Sports facilitates everything from Ideation to Execution to Actualization.

Our approach integrates media, investment, property, and insights to develop strategy, manage negotiation and execution, and evaluate performance of partnerships. Established in 2003, we continue to innovate in the sports marketplace and build solutions for our constantly evolving world.

The Executive Director reports directly to the President of Optimum Sports and serves as the direct line of communication with clients. This person will lead a team to analyze, design, initiate, and oversee sponsorship marketing and ticketing strategies for assigned client(s). This includes the overall investigating of opportunities, evaluating them for fit with client/brand objectives, managing day-to-day execution, and providing follow-up analysis of instituted programs, as needed.

Responsibilities

• Support direct reports in developing overarching strategy across multiple media channels
• Lead broader sports strategy development for client education
• Interpret relevant research from third party data, industry trades and additional source
• Primarily manage day-to-day comms with client POCs and across internal teams
• Develop broad understanding of clients’ business needs, KPI’s, goals and objectives
• Ability to work seamlessly across internal and external groups
• Work directly and daily with planning and investment teams to develop holistic client strategy
• Promote use of data and other insight tools to build strategic recommendations
• E.g., Target analysis, competitive, marketplace intelligence
• Collaborate with external agency partners on IAT deliverables including but not limited to a respective annual business planning, brand/master brand communications strategy, tactical media recommendations, etc
• Responsible for budget tracking across a portfolio, where funding may be sourced from various LOBs
• Detailed knowledge of all working budgets; accountability to address internal and client-based budget allocation questions and responsible for any budget reporting
• Familiar with and staying up-to-speed on the evolving digital landscape - both related to sports-specific properties as well as social channels and content strategies
• Have strong knowledge of the sports marketplace to identify new opportunities, areas of white space, vacant ownership positions, etc that fit within the overarching client strategy and work in conjunction with internal planning and investment teams to bring these to life
• Oversee direct reports by managing workload, delegating responsibilities, checking work for accuracy and being their lead POC in terms of mentorship and growth development
• SPORTS
• &xa;&xa;New York: $150,000.00-$220,000.00
• Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
• For US Job Seekers:

Requirements

• Experience leading sports sponsorships and 360 activations is a plus
• 15 years’ experience working in an integrated strategy role and/or sponsorship marketing position with direct client-facing access
• 10+ years of relevant experience in sports
• Experience across mainstream media channels (national TV, local, digital, social, etc)
• Strong communicator - both written and verbal - and presenter, in person and on conference calls
• Extensive client facing experience
• Highly organized, with the ability to manage and prioritize many simultaneous deliverables
• Undergraduate degree required (preferably Marketing, Business, Sports Management or Communications)
• Proficient in Excel, PowerPoint, Word, Google Docs, Teams
• Critical Skills:
• Strong background in marketing and media strategy, with experience in building out integrated recommendations across various budget scenarios
• Strong ability to effectively communicate ideas in both a written and verbal setting
• Ability to work well under pressure and deliver assignments under deadline
• Industry knowledge and understanding of sports marketing and media vernacular and trend
• Strong management skills and the ability to be a team leader
• Self-sufficient, enthusiastic and proactively pursues assignments