Enterprise Field Marketing Manager

Description

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

The Stripe EMEA Marketing team is a dynamic and rapidly growing group dedicated to transforming customers into enthusiastic advocates for Stripe. Collaborating closely with sales, we focus on accelerating the path to purchase and enhancing product adoption among our user base. Our regional marketing efforts involve crafting and executing tailored marketing plans that resonate with local audiences, as well as spearheading our most significant conferences and sponsorships that drive go-to-market (GTM) success and business growth. Join us and be part of a culture that celebrates teamwork, innovates boldly, and makes a meaningful impact.

Responsibilities

• You’ll be part of the EMEA Marketing team and be able to craft our enterprise and industry marketing strategy for the UK market while developing a strong trusted relationship working hand-in-hand with sales teams to drive successful user outcomes. The UK Enterprise Marketing Manager will define and execute field marketing program activations for integrated campaigns, targeted regional campaigns aligned to sales priorities, mid-funnel programs to accelerate leads and pipeline, high-tough programs, and Account Based Marketing. The ideal candidate is data-driven, and has an unbridled passion for working hand-in-hand with sales teams to drive successful user outcomes. As a key member of the EMEA Marketing team, this is a great opportunity to build and have an impact on the business.
• Craft enterprise marketing strategy and execute field marketing programs across enterprise customer segments (established enterprises, digital native businesses, software platforms), with emphasis on industry focused programs while solidly collaborating across key GTM stakeholders.
• Own key business and revenue metrics across the sales funnel (pipeline) and customer growth and retention.
• Lead local Customer Marketing programs, ranging from case study creation to customer speaking engagements.
• Partner with EMEA demand generation and product marketing to refine our targeting and segmentation, and to identify, scope, and produce or localize compelling content, marketing assets and programs to drive demand.
• Define and execute full funnel UK marketing plans including digital marketing, demand generation campaigns, sales prospecting programs and ABM, executive engagement, virtual and in-person field events, and third party tradeshows and conferences as well as amplifying Stripe brand with users’ voices though case study production.
• Track, measure, and communicate program results, continually optimize for efficiency and scale, and seek to generate new global best practices through experimental efforts.
• Be creative in finding new ways of advising a diverse range of enterprise personas about the value Stripe brings to businesses.

Requirements

• We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
• Minimum requirements
• 7+ years of relevant B2B marketing experience in the UK Enterprise Technology market across multiple customer segments including specific experience with localizing global content, event management, field marketing, Account-based marketing and multi-touch campaigns to generate demand.
• Proven track record of defining and executing B2B marketing strategies that deliver against funnel metrics and KPIs.
• Strong written and verbal communication skills, including being able to convey complex topics with simplicity.
• Experience delivering tailored marketing content and experiences for customer segments spanning from early stage startups to the largest enterprise companies.
• Superb organization and project management skills and the capacity to manage multiple complex projects at once.
• Experience scaling through/and or leveraging agency and contractor resources.
• Understanding and/or experience with CRM/Salesforce, account-based marketing, events marketing and email marketing tactics and technology
• Preferred qualifications
• A startup mentality with a bias to action and the ability to flex in a fast-paced industry and work environment.
• Experience marketing B2B cloud services and/or software solutions.
• Excellent analytical skills and the ability to craft actionable insights from complex data.
• Resourceful, creative and dedicated to achieving operational and creative excellence.
• Understanding of the payments, financial technology, and/or ecommerce industries and partner ecosystems.
• Demonstrated success delivering marketing programs with and through consulting and technology partners.