Director, Product Marketing Messaging

Description

About Eve

Eve is redefining legal technology for plaintiff law firms, and we're building the team that will take us there. We help firms handle more cases, recover more for clients, and grow with AI that works across every stage of a case, from intake through resolution. The next generation of great plaintiff firms will be AI-Native, and Eve is how they get there. But what makes Eve different isn't just the product. It's how we build it. If you're someone who takes ownership, stays curious, and wants to build AI that's already changing how law is practiced, this is where you belong.

Product-market fit: Eve is trusted by over 1000+ law firms, and we’re growing fast. Backed by top investors: We’ve raised over $160M from world-class partners including Spark Capital, Andreessen Horowitz(A16z), Menlo Ventures, and Lightspeed. Built by a world-class team: Engineers, designers, and operators from places like Scale, Meta, Airbnb, Cruise, Square, Rubrik, and Lyft are building Eve from the ground up. AI-Native from day one: We’re on the bleeding edge of AI, collaborating directly with teams at OpenAI and Anthropic to build best-in-class AI workflows tailored for legal work. Explosive growth: We are growing 2X revenue Quarter over Quarter.

About This Role:

You will own Eve's messaging house - the single source of truth for what Eve is, why it wins, and who it's for - and you will own the places that messaging actually gets tested: the first call deck, the keynote stage, and our customer stories.This is a role that makes sure every rep, every exec, and every event says the same differentiated thing, and that the thing itself is sharp enough to win.

What You Will Accomplish:

Own the messaging house. Build and maintain the master messaging framework - core narrative, value pillars, proof points, persona messaging, and competitive counter-positioning.

Own the first call deck. The highest-leverage asset in the company. You own its narrative, its structure, and its evolution, iterating against real deal outcomes

Own our event session content. Own the narrative arc, script, and build of Eve's keynote and event sessions, partnering with the presenter (often an exec) from outline to stage, and in some cases presenting yourself.

Partner with the executive team. Work directly with the CEO, CPO, and product leadership as the person who sharpens how they tell the Eve story — in board decks, on stage, on podcasts, and in the field. You'll push back on language that's vague, internal, or undifferentiated.

Make sure we sound different. Build a defensible, well-sourced point of view on how Eve wins against the legal AI landscape, and make sure that difference is legible in every asset. If our messaging could be lifted onto a competitor's site without anyone noticing, that's your problem to fix.

Ground it in the market. Talk to customers, prospects, and reps constantly. Bring what you hear back into the messaging and into Product.

Make the messaging travel. Partner with Enablement, Demand Gen, Content, and the broader PMM team so the framework shows up accurately in collateral, campaigns, training, and launches.

What We Are Looking For:

7+ years in B2B SaaS or legal tech product marketing, with a track record of owning messaging and positioning for a core product or platform — not just contributing to it.An exceptional writer. You can take technical AI depth and turn it into something a busy plaintiff attorney understands in one pass. You care about the difference between a good sentence and a nearly-good one.Comfortable on stage and in front of executives. You can hold your own in a room with the CEO, and you can build a keynote that lands with a live audience.You think in frameworks — competitive messaging, category design, buyer psychology — and can explain not just what a product does, but why it wins.Genuinely curious about the market. You are willing to sit on ten sales calls and read analyst reports.A strong cross-functional partner who can hold one consistent story across Product, Sales, Events, and Marketing without becoming a bottleneck.

Requirements

• Legal AI experience
• For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Eve and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location.
• US Salary Range
• $160,000 - $270,000 USD

Benefits

• Competitive Salary & Equity
• 401(k) Program with Employer Matching
• Health, Dental, Vision and Life Insurance
• Short Term and Long Term Disability
• Commuter Benefits *
• ‍ Autonomous Work Environment
• Workplace Setup Reimbursement
• Telecomm Stipend
• Flexible Time Off (FTO) + Holidays
• Quarterly Team Gatherings
• In office Perks *
• In office employees only
• Eve Legal is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation during the application process, reach out to your recruiter.
• We may use artificial intelligence (AI) tools to support parts of the hiring process. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.