Digital Manager, Paid Social

Description

Agency:

Omnicom Media

Job Function:

Media

Job Subfunction:

Performance Media

Ptarmigan Media, a proud part of Omnicom Media Group, is a global leader in media services with deep specialization in the Financial Services sector. With unparalleled expertise in financial marketing and the B2B2C landscape, we deliver innovative, data-driven media strategies for more than 80 global clients.

At Ptarmigan, our people are our greatest asset. Their expertise, creativity, and entrepreneurial mindset fuel our growth- advancing our technological capabilities and enabling cutting-edge media solutions in an ever-evolving marketplace.

As we continue to expand our New York office, we are seeking a strategic, results-driven Manager, Paid Social to lead paid social initiatives for several B2B-focused financial services clients. This role requires a strong blend of hands-on platform expertise, strategic thinking, client partnership, and team leadership.

Responsibilities

• Own the strategic planning, execution, and ongoing optimization of paid social campaigns across key platforms, including but not limited to Facebook, Instagram, LinkedIn, X (Twitter), and emerging channels
• Serve as the day-to-day paid social lead for assigned accounts, acting as a trusted client advisor and strategic partner
• Oversee campaign pacing, forecasting, and budget management, ensuring alignment with client KPIs and business objectives
• Lead daily, weekly, and quarterly performance optimizations against established goals, proactively identifying opportunities for growth and efficiency
• Analyze campaign performance, distill insights, and deliver clear, actionable recommendations to clients and internal stakeholders
• Develop and present comprehensive performance reports, including weekly, monthly, and quarterly readouts, with a focus on insights, learnings, and next steps
• Produce strategic deliverables such as channel roadmaps, testing frameworks, competitive analyses, POVs, and promotional plans
• Collaborate closely with cross-functional teams (Strategy, Analytics, Planning, Creative, and Client Services) to ensure fully integrated, holistic digital media solutions
• Evaluate overall campaign effectiveness and translate results into forward-looking recommendations and optimizations
• Identify opportunities to expand and refine paid social programs through new targeting approaches, ad formats, platforms, and best practices
• Onboard, train, mentor, and manage junior team members, providing guidance on platform expertise, campaign strategy, client communication, and reporting standards
• Contribute to thought leadership and process improvement by staying current on platform updates, industry trends, and evolving best practices in paid social and financial services marketing

Requirements

• 4+ years of hands-on experience managing and optimizing paid social media campaigns
• Proven expertise across major paid social platforms and tools, with strong technical and strategic proficiency
• Demonstrated success planning, executing, and scaling campaigns; experience in Financial Services and/or B2B marketing strongly preferred
• Experience managing or mentoring junior team members, with a collaborative and supportive leadership style
• Strong analytical skills with the ability to interpret data, extract insights, and clearly communicate findings in both written and verbal formats
• Highly digitally savvy, with a passion for emerging platforms, industry trends, and innovations in social and digital marketing
• Exceptional organizational skills; detail-oriented, deadline-driven, and adaptable in a fast-paced environment
• Forward-thinking mindset with a proactive approach to testing, learning, and optimization
• Bachelor’s degree (BS/BA) required
• Advanced proficiency in Microsoft Excel and PowerPoint
• Excellent written, verbal, and presentation skills
• &xa;&xa;
• $90,000-$110,000
• Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
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