Demand Generation & Marketing Operations Lead

Description

FlowX.AI is an agentic AI platform for large-scale, mission-critical applications. We started in regulated industries like banking and insurance and are expanding into new verticals including logistics, manufacturing, healthcare, and construction.

We believe amazing things are created by small teams of brilliant people. Our team today is an all-star team - and we work to keep it that way. It’s quality over quantity.

Mission:

We are looking for a Demand Generation & Marketing Operations Lead to turn FlowX.AI’s story, product innovation, and customer success into qualified enterprise demand.

This is a hands-on role combining GTM strategy, demand generation, marketing operations, content, and field marketing. You will help shape our approach to new verticals - with an initial focus on logistics - while building the campaigns, systems, and operating cadence that generate measurable pipeline.

This is what you will be contributing to:

Shape and execute GTM and demand generation strategies across priority industries

Own multi-channel campaigns across email, LinkedIn, content, landing pages, nurture programs, and events

Manage HubSpot end-to-end, including workflows, lifecycle stages, lead routing, attribution, reporting, and data quality

Turn customer stories, product launches, and market insights into compelling content that creates demand

Own field marketing initiatives, from identifying the right conferences to sponsorships, execution, and lead follow-up

Partner closely with Sales to improve lead quality, funnel conversion, and pipeline generation

Track performance, run experiments, and continuously optimize campaigns based on data

Use AI extensively to accelerate research, content creation, campaign execution, and marketing operations

Experience & skill set you need to succeed:

5+ years of hands-on B2B demand generation experience, ideally in SaaS, AI, or enterprise software

Proven track record of generating qualified pipeline through digital and field marketing

Strong hands-on experience with HubSpot, email marketing, LinkedIn, landing pages, and marketing automation

Experience building nurture programs, segmentation, conversion flows, and A/B testing

Strong analytical mindset with a focus on attribution, funnel performance, and measurable outcomes

Ability to translate complex technical products into clear, engaging stories for enterprise audiences

Active daily use of AI tools across research, writing, campaign planning, and analysis

Strong ownership, organization, and ability to operate across both strategy and execution

Requirements

• Experience in logistics or marketing to logistics organizations
• Experience with product marketing, positioning, launches, or sales enablement
• Experience using AI agents, APIs, or automation to improve marketing workflows
• Exposure to agentic AI, fintech, banking, insurance, or other complex enterprise industries
• Experience with webinars, SEO, GEO/AIO, or industry influencer programs

Benefits

• Own a critical part of FlowX.AI’s GTM engine as we expand into new industries
• Direct impact on enterprise pipeline, category creation, and company growth
• Competitive compensation + early-stage equity
• Work closely with Sales, Product, and leadership in a high-ownership environment
• Competitive salary range of $150-200k based on experience.
• Build and experiment with AI-first ways of running modern B2B marketing