Channel Field Marketing (EMEA)

Description

Company Overview

At Motorola Solutions, we believe that everything starts with our people. We’re a global close-knit community, united by the relentless pursuit to help keep people safer everywhere. We build and connect technologies to help protect people, property and places. Our solutions foster the collaboration that’s critical for safer communities, safer schools, safer hospitals, safer businesses, and ultimately, safer nations. Connect with a career that matters, and help us build a safer future.

Department Overview

The Video Security & Access Control marketing team creates and oversees execution of marketing plans and programs to drive demand and support our global sellers and channel partners. The team oversees all aspects of the marketing mix including product and vertical marketing, sales and channel enablement, demand generation, communications, channel programs and more.

Within the department, this role reports to the EMEA VS&A Channel Marketing Leader and focuses on developing marketing and communication strategies that target our partner channels to drive loyalty and promote growth of sales.

This candidate is passionate about the channel and has a knowledge in partner marketing, sales enablement and marketing strategy to drive and support co-marketing efforts with SIs and Distributors. You will be responsible for supporting our partner marketing strategy to drive demand, convert opps and track metrics for ROI. You have excellent communication skills and are comfortable interfacing with sales, internal stakeholders and partners to execute on your initiatives.

Responsibilities

• Build and maintain internal and external relationships to execute on partner marketing initiatives.
• Drive strategy, planning and execution of marketing through SIs.
• Track and report on campaign metrics to drive future strategy and direction.
• Manage partner budget and MDF to focus on high-impact programs with greatest ROI.
• Identify, create and manage compelling and meaningful content that enables partners to promote and sell our products more effectively.
• Collaborate with sales leaders, channel account managers, channel operations and wider marketing teams on strategic initiatives that drive partner loyalty and growth of sales.
• Plan and host partner-facing events including partner conferences and webinars.
• Provide support and answer partner marketing inquiries.
• Preferred Skills and Experiences:
• Strong written and verbal communication skills.
• Excellent presentation skills.
• Knowledgeable in the channel with experience in partner marketing.
• Ability to connect sales and marketing to drive toward unified goals.
• Experience interfacing with sales leaders.
• Background in CRM reporting and marketing automation tools such as Salesforce (SFDC), HubSpot, and Partner Relationship Management (PRM) platforms
• Strong understanding of lead flow processes and management.
• Ability to create and execute on high impact full-funnel partner marketing campaigns.
• A self-motivated, critical thinker who can define, drive and deliver on objectives and is motivated to succeed.
• Thrives in a fast-paced environment.
• Ability for global travel up to 25%.
• Basic Requirements
• Bachelor's Degree required or equivalent experience.
• 3+ years of channel marketing experience.
• 3+ years in B2B technology.
• Willing to work within a hybrid model
• Travel Requirements
• 10-25%
• Relocation Provided
• None
• Position Type
• Experienced
• Referral Payment Plan
• Yes
• Company
• Motorola Solutions Portugal, Lda