Category Marketing Manager, GTM

Description

Join the Future of Commerce with Whatnot!

Whatnot is the largest live shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The people here are shaping how an entirely new industry develops.

As a remote co-located team, we're inspired by our <u>values</u> (https://www.whatnot.com/careersprinciples) and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact.

We're one of the <u>fastest growing marketplaces</u> (https://www.nytimes.com/2025/10/28/business/dealbook/whatnot-livestream-shopping-fundraise.html) and were recently named the <u>1 Best Startup Employer in America</u> (https://www.forbes.com/lists/americas-best-startup-employers/) by Forbes. Check out the latest Whatnot updates on our <u>news</u> (https://blog.teamwhatnot.com/) and <u>engineering blogs</u> (https://medium.com/whatnot-engineering) and join us as we enable anyone to turn their passion into a business and bring people together through commerce.

Role

As a marketing manager at Whatnot, you’re responsible for being the driver of hyper-growth and helping sellers grow their businesses fast. You're quick to understand users and communities across any category you’re staffed against, whether it's beauty, trading cards, or anything in between. You’re an expert in developing and executing marketing plans centered around generating demand from new and existing buyers. You love problem-solving and working across multiple marketing levers—from designing digital events, building influencer relationships and developing creator content integrations to crafting paid creative ads and partnering with Whatnot sellers on engaging campaigns.

Own buyer acquisition across a priority category, devising campaigns and events that generate buzz and grow demand for your category

Own the end-to-end planning and execution of on-platform events, product releases and other community moments across multiple channels

Manage a portfolio of influencers, including being the DRI for the relationship, content ideation, execution, and reporting

Partner with other marketers, such as social or paid creative to develop plans that support tentpole campaigns for your category, along with providing them category insights on an on-going basis.

Measure and iterate on the effectiveness of category marketing initiatives

We offer flexibility to work from home or from one of our global office hubs, and we value in-person time for planning, problem-solving, and connection. Team members in this role must live within commuting distance of our San Francisco, Los Angeles, Seattle, or New York City hub.

You

Curious about who thrives at Whatnot? We’ve found that low ego, a growth mindset, and leaning into action and high impact goes a long way here.

You have 4+ years of marketing experience in a fast paced environment. Experience at a high-growth startup, marketplace or creator-focused platform is a plus

You’re a versatile marketer who can flex across strategy and execution, solve problems quickly, and own initiatives across multiple channels.

You have strong project management skills and know how to lead complex, cross-functional initiatives to deliver high impact outcomes

You’re data driven, have experience tracking KPIs and monitoring success for marketing programs

You are scrappy and flexible enough to work in a fast-paced startup environment with limited guidance, and are comfortable pivoting quickly as needed

Requirements

• Experience with graphic design and video editing tools (e.g. Creative Suite, Figma).
• Experience working with data analytics and AI tools, such as SQL, Hex, or Sigma.
• Passion for creator communities and/or Whatnot categories (e.g. vintage clothing, collectibles)
• Experience buying and selling in online marketplaces.

Benefits

• Generous Holiday and Time off Policy
• Health Insurance options including Medical, Dental, Vision
• Work From Home Support
• Care benefits
• Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
• Monthly allowance to dogfood the app
• Parental Leave
• Please note: Whatnot will only contact you through official @whatnot.com email addresses. If you see an email impersonating a Whatnot recruiter, please disregard and report it as spam.
• EOE
• Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.
• The salary or hourly rate range may be inclusive of several levels that would be applicable to the position. Final salary or hourly rate will be based on a number of factors including, level, relevant prior experience, skills, and expertise. This range is only inclusive of base salary or hourly rate, not benefits or equity.
• Experience: 5+ years
• Visa: US citizen/visa only