Campaign Manager, Paid Social

Description

Agency:

GSD&M

Job Function:

Media

Job Subfunction:

Media Planning and Buying

PRIMARY JOB FUNCTIONS:

● Function as an in-platform paid social campaign manager across a key media client

● Consult with other members of the social team as they develop top down social strategies for clients; provide perspective and best practices from a paid media standpoint

● Co-develop with your supervisor a tactical execution plan based on the approved strategy, and then execute the plan following best practices and processes

● Responsible for the day to day execution of tactics, campaign management, optimization and budget pacing

● Organize campaign materials and set up ads across Meta, Snapchat, Reddit, X (Twitter), Linkedin

● Set up and organize tracking links for paid social campaigns

● Collaborate with other agency partner teams to provide cohesive and joint-recommendations/deliverables for clients

● Develop performance reports, leveraging in-platform knowledge and our data visualization dashboard (Datorama), and present findings and optimization plans to the client

● Collaborate with large internal team (programmatic, search) for all things paid social, developing a trusted relationship with internal teams and confidence in our execution

● Stay abreast of social media trends, best practices and platform updates and keep internal teams and clients alike updated on relevant trends

● Build analyses and POVs to be shared across teams and with clients

REQUIRED SKILLS & QUALIFICATIONS:

● 2-3 years of experience managing paid social media campaigns on Meta (Facebook/Instagram) is required; Blueprint certification is a huge plus, and experience on other social platforms (Snapchat, Reddit) also preferred

● Experience with full funnel objectives and buy types

● Ability to translate analytics and reporting into meaningful insights and actionable recommendations

● Exceptional command of advanced Microsoft Excel and media analytical skill set

● Highly organized, extremely detail-oriented, and able to multitask and prioritize in a fast-paced, deadline-driven environment

OTHER QUALIFICATIONS:

● BA/BS required

● Well versed in Microsoft Office suite, especially in Excel, Powerpoint and Google suite of equivalent (Google Slides, Google Sheets, etc)

● Google Analytics experience a strong plus

Requirements

• ● Comfortable with multi-tasking and have an innate sense of urgency
• ● Highly collaborative and adaptable to different situations, personalities and timelines
• ● Highly data-driven and analytical, with attention to detail and ability to turn data into actionable insights
• ● Organized and energetic
• ● Stellar with interpersonal skills
• ● A skilled communicator, written and verbal
• ● Equipped to speak in high technical terms when needed, or to simplify information for less tech-savvy audiences
• ● Eager to roll up your sleeves and do a little bit of everything
• ● Comfortable with a fast-paced environment
• ● A problem solver with high emotional intelligence and self-awareness
• ● Highly curious, and desire to carve new paths in strategies and use of social platforms
• ● Experienced in operating with a high level of integrity and transparency
• ● Enthusiastic to live GSD&M Core Values: Curiosity, Restlessness, Integrity, Community, Winning, Freedom & Responsibility
• &xa;&xa;
• Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
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