Brutal AI Performance Marketing Engineer

Description

Are you obsessed with performance, numbers, and finding smarter ways to grow?

Someone who sees an opportunity in the data, builds a hypothesis, tests it, and uses AI to make the entire process faster and better?

We are looking for a Performance Marketing Engineer to join us in Vienna .

You will help build and optimize an AI-powered performance marketing system across Google, Meta and other paid channels.

This is not a traditional Performance Marketing role.

We want someone who combines strong performance marketing fundamentals with an AI-native, builder mentality — someone who doesn't just operate campaigns, but constantly looks for ways to use AI to make better decisions, automate execution and improve performance.

Responsibilities

• You will own and continuously improve our paid acquisition engine .
• Your goal is simple: maximize profitable growth.
• You will use data, experimentation, automation and AI to continuously improve: Channel mix. Budget allocation. Bidding. Campaign performance. Creative testing. Conversion.
• Think: AI-powered channel mix. AI-driven bidding. Smarter spend allocation. Automated analysis. Faster experimentation. Better decisions.
• You will work closely with the team across growth, creative and product, while taking strong ownership of the performance side of the business.
• Own Paid Performance: Manage and optimize acquisition across Google, Meta and other relevant paid channels.
• Optimize Channel Mix: Use data and AI to determine where and how acquisition budget should be allocated.
• Control Spend: Continuously optimize budgets, bidding and spend based on performance and business goals.
• Drive Performance: Improve CAC, ROAS, CPA, CVR and overall unit economics.
• Build Testing Systems: Run continuous experiments across campaigns, audiences, creatives, offers, landing pages and bidding strategies.
• Scale Winners: Identify what works and scale it while protecting efficiency.
• Automate Analysis: Use AI to analyze performance, identify patterns and surface opportunities faster.
• Build AI Workflows: Create AI-powered workflows, agents and automations that improve how performance marketing gets done.
• Use AI in Execution: Leverage AI across research, forecasting, reporting, optimization, ideation and day-to-day execution.
• Think Beyond Campaigns: Look at the entire acquisition funnel and identify opportunities to improve growth.
• Move Fast: Turn insights into experiments quickly. Test, learn, iterate.

Requirements

• Performance Marketing Expert
• Hands-on experience with Google Ads and/or Meta Ads
• Proven track record of improving CAC, ROAS, CPA or CVR
• Strong understanding of paid acquisition and performance marketing
• Comfortable managing meaningful budgets
• Numbers Obsessed
• Constantly looking for the next 10–20% improvement
• Thinks in hypotheses, experiments and measurable outcomes
• Wants to understand why performance changes
• Extremely analytical and data-driven
• AI-Native
• Uses AI as part of your daily workflow
• Excited about AI-driven optimization, automation and decision-making
• Constantly asks: “How can AI make this better?”
• Comfortable experimenting with new AI tools, agents and workflows
• Builder Mentality
• Highly hands-on and execution-focused
• Doesn't wait for someone else to solve problems
• Figures things out independently
• Strong bias for action and experimentation
• Hustler & Owner
• High energy, ambition and intrinsic drive
• Takes ownership of outcomes, not just tasks
• Entrepreneurial mindset
• Not satisfied with “good enough”
• What does success look like? Lower CAC. Higher ROAS. Smarter spend allocation. Better channel mix. Faster testing. More efficient scaling.
• Ultimately: More profitable growth.
• We also believe exceptional performance should come with exceptional upside — which is why we are looking at a meaningful performance-based incentive structure tied to the value you create.
• Our Path to unlock your full potential:
• Compensation : You can earn up to €70,000 gross base salary (full-time equivalent), complemented by an attractive team-based bonus , rewarding collective performance and success.
• Flexible & Focused Work: Benefit from our hybrid work model with 2–3 flexible days per week and a Meeting-Free Friday for uninterrupted productivity.
• Grow With Us: Advance your career through clear development paths and our Spark! Growth & Development program . Gain access to thousands of courses on LinkedIn Learning, our Spark! Mentorship Program, and monthly learning sessions. Enjoy 30 free learning units to experience GoStudent firsthand.
• Work Smart, Play Hard: Our regular team and office events keep the energy high. We believe in bonding, celebrating together, and having lots of fun.
• Strength Through Community: Get involved in one of GoStudent’s Employee Resource Groups (ERGs) and champion the causes that matter most to you.
• How to apply:
• Don't just send us a CV. Show us performance.
• Share 1–3 examples of campaigns or acquisition programs you personally worked on:
• What was the objective and budget?
• What was the starting point?
• What did you change?
• What happened to CAC / ROAS / CPA / CVR?
• What did you learn?
• And show us how you use AI.
• Tell us about one AI workflow, automation, agent or system that has materially improved the way you work.
• We are looking for: Performance Marketing expertise + AI-native execution + numbers obsession + entrepreneurial drive.
• If that sounds like you, we want to hear from you.
• Our Commitment to full Openness:
• We value your unique skills and your passion. We do not hire based on age, gender, nationality, or political views — what matters to us is your talent and your motivation. Even if you’re a unicorn — just like GoStudent — if you believe you can make a positive impact, we encourage you to apply, even if you don’t meet every single requirement.