Associate Director, Paid Social

Description

Agency:

PHd

Job Function:

Media

Job Subfunction:

Media Activation

Agency:

PHD EMEA Business Unit, part of Omnicom Media (OM), is looking for an Associate Director, Brand, to join our central Digital Activation team. Our clients turn to us for superior media strategy, deep insights, and flawless execution of their digital marketing campaigns. Besides all the regular stuff about why working at PHD is amazing, this is the job for you, if you:

want to join one of the most strategic and creative teams in the media industry.

are excited about the opportunity to work on campaigns across many countries (across Europe and even the world).

are passionate about multi-channel biddable marketing.

want to be based in Central London.

We help our clients use data from digital biddable channels to turn critical audience insights into action & move our clients’ businesses forward. Our Digital Marketing services include Paid Search, Programmatic, Paid Social, SEO, Display/Behavioural Targeting, Mobile Marketing, eComm search optimization, & more.

Job Function:

Media

Job Subfunction:

Media Activation

The Social Account Director defines and leads adidas' European performance social capability: the strategy, the platform structures, the catalogue architecture and the governance of automation.​

Success comes from connecting social investment with broader brand and commercial objectives, and from holding a clear position on where automation adds value and where it removes control.​

The role sits at Tier 1 of the Hub capability framework. That means strategic ownership of the channel, the senior client relationship on performance social, escalation authority and accountability for the outcomes of the function, not only for individual output.​

The Social Account Director reports into the Performance Lead, works alongside the Search and Programmatic Channel Leads and the Brand Social Channel Lead, represents social on the Biddable Steering Committee, and leads the Pod Leads, Managers and core buying team who deliver activation day to day. Support comes from Audience Insights and Operations, Data, Analytics and Reporting, and Media Operations, Platforms and Governance.​

Requirements

• Extensive experience working in paid social planning and activation, including experience leading a channel or a team​
• Experience with biddable, performance focused campaign planning and activation​
• Expert across Meta, TikTok, Snapchat & Pinterest buying, including catalogue & dynamic product formats​
• Expert in catalogue and feed management, with practical DataFeedWatch or equivalent experience​
• Confident assessing platform automation such as ASC+: where they add value & where they add risk​
• Experience of forecasting, and of setting and defending ROAS or cost of sale targets, experience designing or interpreting incrementality tests​
• Working knowledge of Smartly or comparable social automation tooling. Knowledge of Search & Programmatic a bonus​
• Demonstrable passion and knowledge of third party tracking and technologies​
• Team management experience and a passion for developing people​
• Strong organisational skills, able to manage multiple projects at once​
• Able to manage the competing interests of client and markets in a culturally sensitive manner​
• Excellent numerical skills and confidence analysing data using Excel​
• Excellent communication and listening skills & responsive to feedback​
• Strong spoken and written English. Ability to speak other European languages is desired, but not essential​
• &xa;&xa;
• Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.