Associate Director, Paid Search

Description

Agency:

PHd

Job Function:

Media

Job Subfunction:

Media Activation

Agency:

PHD EMEA Business Unit, part of Omnicom Media (OM), is looking for an Associate Director, Brand, to join our central Digital Activation team. Our clients turn to us for superior media strategy, deep insights, and flawless execution of their digital marketing campaigns. Besides all the regular stuff about why working at PHD is amazing, this is the job for you, if you:

want to join one of the most strategic and creative teams in the media industry.

are excited about the opportunity to work on campaigns across many countries (across Europe and even the world).

are passionate about multi-channel biddable marketing.

want to be based in Central London.

We help our clients use data from digital biddable channels to turn critical audience insights into action & move our clients’ businesses forward. Our Digital Marketing services include Paid Search, Programmatic, Paid Social, SEO, Display/Behavioural Targeting, Mobile Marketing, eComm search optimization, & more.

Job Function:

Media

Job Subfunction:

Media Activation

The Search AD defines and leads adidas' European search capability: the strategy & planning, the account structure, the forecast and the quality of everything the team puts into market.

The role combines strategic leadership, activation expertise and stakeholder management to keep search a growth engine within the broader performance ecosystem.

It sits at Tier 1 of the Hub capability framework. That means strategic ownership of the channel, the senior client relationship on search, escalation authority and accountability for the outcomes of the function, not only for individual output.

The Search Account Director reports into the Performance Lead, works alongside the Social and Programmatic Channel Leads, represents search on the Biddable Steering Committee, and leads the Pod Leads, Managers and core buying team who deliver activation day to day. Support comes from Audience Insights and Operations, Data, Analytics and Reporting, and Media Operations, Platforms and Governance.

Requirements

• Extensive experience working in Paid Search planning and activation
• Experience with biddable performance focused campaign planning and activation
• Expert in shopping, Text and other inventory delivered through Google Ads
• Expert in catalogue feed management
• Demonstrate passion and knowledge of the 3rd party tracking & technologies
• Team Management experience and a passion for developing people
• Have strong organizational skills, being able to manage multiple projects at once
• Ability to manage challenges of various clients and market interests in a culturally sensitive manner
• Have excellent numerical skills and confidence analysing data using Excel
• Be a proactive self-starter
• Have excellent communication and listening skills
• Be responsive to feedback
• Strong spoken & written English. Ability to speak other European languages is desired, but not essential
• Knowledge of paid social activation a bonus
• &xa;&xa;
• Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.