Americas Regional Marketing Campaign Manager

Description

HP Additive Manufacturing (AM) Solutions is leading the transformation of how industries approach production and design. Leveraging our cutting-edge Multi Jet Fusion and Metal Jet 3D printing technologies, we empower businesses to produce high-quality, cost-effective parts with unmatched speed and precision. From rapid prototyping to full-scale production, our solutions enable innovation and help companies stay competitive in a fast-evolving market.

We are looking for a AMS Regional Campaign Manager to accelerate HP’s Additive Manufacturing Solutions team toward its ambitious goals. This is an opportunity to join a fast-growing, agile business within HP Inc. We seek candidates who thrive in dynamic settings and are passionate about creating impactful marketing strategies that empower our channel partners and who can travel 25% of the time.

Job Summary

The AMS Campaign Manager will be responsible for planning, executing, and optimizing marketing campaigns to drive brand awareness, engagement, and conversions. This role requires a strategic thinker with strong project management skills and the ability to collaborate with cross-functional teams.

Responsibilities

• Lead localized marketing plans and programs based on the global strategy to achieve regional AM Solutions revenue, operating profit, market share, marketing-qualified leads, and ROI.
• Translate global marketing strategies into actionable regional plans , including developing and managing marketing budgets.
• Conduct market research to understand local customer behavior, preferences, and trends, ensuring campaigns resonate with target audiences.
• Develop and maintain a three-month rolling country-level marketing plan and campaign budget , ensuring efficient resource allocation.
• Collaborate with sales and cross-functional teams to align campaign strategies with business objectives and ensure seamless execution.
• Design and implement integrated marketing campaigns across multiple channels, including digital, social media, email, ABM, and events.
• Define goals and KPIs to measure the success and business impact of marketing plans; monitor, analyze, and report campaign performance, providing data-driven insights and optimization recommendations.
• Lead the design of customer buying journeys and touchpoint plans , leveraging paid and owned media channels to maximize awareness and achieve marketing goals.
• Drive digital marketing transformation , applying advanced knowledge of new digital capabilities and touchpoints to strengthen market position.
• Ensure compliance with local laws and regulations, including data protection and advertising standards, across all marketing activities.
• Education:
• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related discipline.
• Equivalent work experience or demonstrated competence may be considered in lieu of formal education.
• Experience:
• Minimum 5 years of professional experience , preferably in segment marketing, channel marketing, partner marketing, or a related field.
• Proven expertise in lead and demand generation , including planning, ABM, CRM, nurturing, ROI analysis, marketing effectiveness, and event management.

Requirements

• Content creation proficiency : Ability to craft compelling email copy, event blurbs, social media posts, landing page content, and promotional assets.
• Strong interpersonal and negotiation skills : Comfortable interfacing with all levels of management, cross-functional teams, external customers, channel partners, and vendors.
• Analytical mindset : Skilled in interpreting data to drive informed decision-making and optimize marketing performance.
• Excellent written and verbal communication skills in English
• Knowledge:
• Marketing
• Marketing Communications
• Marketing Management
• Marketing Strategies
• Business Marketing
• Business To Business
• Analytics
• ABM
• Product Marketing
• Project Management
• Salesforce
• Social Media
• Customer Relationship Management
• Demand Generation
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Thought Leadership
• The pay range for this role is $105,050 to $161,800 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

Benefits

• HP offers a comprehensive benefits package for this position, including:
• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including;
• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave ( US benefits overview )
• The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
• Job -
• Marketing
• Schedule -
• Full time
• Shift -
• No shift premium (United States of America)
• Travel -
• 50%
• Relocation -