Account Coordinator, Paid Search

Description

The company is a growth invention firm working where technology and marketing meet, helping ambitious brands grow faster. It has more than 4,000 specialists across Brand & Media, Experience, Commerce, CRM, and Technology & Data, is split 50/50 between tech and marketing, and counts Google, Lufthansa, Coach, eBay, and OpenAI among its clients.

The team values working together, staying curious, and getting things done, and it offers room to experiment, space to collaborate, and the chance to have a real effect on clients and colleagues.

The company is a B Corp certification holder and welcomes ideas about making a positive difference.

Responsibilities

• Give production support to the account team on paid media work.
• Run and format performance reports.
• Carry out account tasks and optimizations, and build and upload campaigns.
• Take part in internal syncs, client meetings, and presentations, and take notes.
• Over time, manage two to three accounts.
• Learn the company's paid search best practices and build the foundation needed to move into more advanced roles.
• Build solid paid media analytical and technical skills.
• Use core spreadsheet functions with limited oversight, including sorting, filters, VLOOKUP, CONCATENATE, pivot tables, text to columns, and conditional formatting, and apply them to tasks such as ad customization using concatenation and length formulas.
• QA your own work so the team and clients receive accurate data.
• Navigate the Google UI, Editor, and other channel platforms to pull reports at campaign, keyword, audience, placement, device, and other levels, and to understand the results.
• Upload and edit campaigns, targeting, ads, keywords, placements, negatives, and other account settings in the UI.
• Create and edit campaigns, ads, and audiences in Facebook.
• Know the company's SEM methodology, how key metrics such as CPC, CTR, and CVR are calculated, and how they relate to each other.
• Understand the main levers for reaching target goals.
• Attend search training run internally or by channel partners.
• Gain experience across Google search, display, and app campaigns, including UAC, ACi, Google app campaigns, GDN, performance max, and discovery campaigns, and in A/B testing.
• Learn higher-level skills over time: write clear report commentary on trends and causes, understand smart bidding versus manual bidding and the reasoning behind bid adjustments, and monitor daily performance to know when action is needed, using Qontrol to find and investigate problem accounts.
• Update, monitor, and report budget pacing to the team, and flag any pacing that is more than 15% above or below plan.
• Recommend the best way to build a campaign, including theme, keywords for search, parameters, settings, and ads.
• Create, pull, and QA pixels, tracking, remarketing, and lists.
• Pass production tasks to nearshore or other internal team members where suitable.

Requirements

• Strong Excel or Google Sheets skills.
• Working knowledge of paid media platforms, especially Google Ads and Facebook.
• Understanding of paid search metrics and how to use them to decide on changes.
• Ability to check your own work carefully, since accuracy matters.
• Interest in training and in growing into more senior paid media roles.

Conditions

Equal opportunity employer that invites candidates to request accommodations during the recruitment process, which are kept confidential.

Benefits

• Healthcare, dental, and vision coverage.
• 401(k) plan with matching.
• Paid time off.
• Paid company holidays.
• Parental leave.