Director of Analytics and Insights

Description

Agency:

Omnicom Media

Job Function:

Data and Analytics

Job Subfunction:

Data Science and Analytics

As a Director of Analytics/Insights, you will drive business growth through data-driven insights, leading cross-functional teams to develop and execute innovative marketing analytics strategies. You will collaborate with stakeholders to quantify opportunities, optimize customer experiences, and evaluate marketing effectiveness. With expertise in analytics, you will foster a culture of data-informed decision-making, guiding team members in extracting insights from diverse data sources. You will also develop and maintain key client relationships through exceptional analytics expertise and strategic guidance.

A Day in the Life:

Lead and guide junior team members in extracting data from diverse marketing platforms, ensuring data hygiene and quality control.

Provide thought leadership in innovative marketing analytics methodologies, techniques and technologies.

Oversee data analysis, key findings and observations, ensuring clear articulation.

Develop analytical plans, selecting methodologies, techniques, KPIs and metrics.

Manage external vendors, including online services, research firms and marketing agencies.

Lead cross-functional teams, fostering collaboration and actionable insights.

Support new business opportunities through slide creation, editing and strategic guidance.

What you will need:

Bachelor's degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, Computer Science or related fields (preferred).

8-10 years of experience in Marketing Analytics or related fields (Advertising, Retail Marketing, Product Marketing, etc.).

Expertise in digital analytics tools (Google Analytics, Tag Manager, Adobe) and data infrastructure (SQL, MYSQL, NO-SQL, Cloud Storage).

Strong analytical and problem-solving skills to tackle complex business challenges.

Effective stakeholder management and relationship-building skills.

Leadership abilities to train and guide junior team members.

Proficiency in summarizing disparate datasets using various platforms (Excel, Tableau, PPT, SQL).

Adaptability in fast-paced environments, with ability to pivot to changing business needs.

&xa;&xa;

$145,000 - $190,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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